How to Make Money Selling Microplastic Testing Kits

Hey, thanks for joining for another week of New Venture Weekly.

Last week I sent you the 5 best business ideas for 2025 and asked you to vote for your favourite.

Microplastic Testing Kits came out on top with 35% of the vote so in this week’s edition I thought I’d break it down a little further.

I also wrote a business idea breakdown on microplastic-free business ideas a few months ago if you want to check it out.

Let’s jump in!

 👀 Things Worth Checking Out

The best businesses solve specific problems

Are you tired of wasting time and resources on business ideas that don’t work? It’s not because you’re not smart or hardworking - it's because you’re not focused on solving the right problems.

This database gives you access to a curated list of high-potential problems that are begging to be solved.

Here's what you get:

• Problems & pain points

• Potential solutions

• Competitive analysis

• Research to back it all up

Benefits:

• Focused Strategy: Direct your efforts toward problems with proven demand and strong potential for success.

• Time Savings: Cut down on research time with ready-made competitive analysis and research.

• Lifetime Access: As new problems and opportunities emerge, you’ll be the first to know, without paying a penny more.

Access it here - Get 25% off with code 2025. Ends 31st of Jan.

🗂 Overview:

Awareness of microplastics has surged in recent years due to mounting evidence of their pervasive presence and potential health risks.

Just look at the monthly search volume here:

High-profile documentaries, media coverage, and scientific reports have further highlighted the issue, which has naturally increased demand for solutions.

Here’s Huberman talking about the dangers of microplastics and how prevalent they are in our food and packaging.

Similar to how testosterone testing kits have exploded in popularity over the last few years, so will microplastic testing kits.

People will want to know how much microplastics they have in their food products, in their drinking water and in their bloodstream.

These kits allow people to track their exposure over time and help them take action to reduce it.

⭐️ Examples:

• Blueprint Microplastics Blood Test: At-home kit detecting plastics like PET, PVC, and PE in the bloodstream. Results in 2-3 weeks.

• PlasticTox Blood Test: Screens for microplastics in blood with an easy at-home sample collection process.

• Numenor Microplastics Test: UK-developed blood test identifying and measuring microplastic particles.

• Tap Score Microplastics Water Test: Lab test for microplastics in water, detecting particles down to 1 micron.

• Plastic Is Cancer Portable Kit: Detects microplastics in food packaging using fluorescent dye and UV light.

📈 Stats:

• Study finds microplastics in 93% of bottled water (source)

• Microplastics have been found in 90% of protein (Meat, Seafood, Plant-Based Meat) (source)

• Almost all burgers, steaks, and chicken contain microplastics. (source)

• 69% of clothing is currently made with highly flammable and toxic plastics. (source)

🧐 Opportunities:

Develop at-home microplastic blood testing kits targeting health-conscious consumers worried about plastic exposure.

You don’t need to create these kits yourself. You can white-label them - meaning someone else creates them and you sell them on with your branding.

For example, Manual’s testosterone testing kits are done by Randox.

Business Model

1. Product Offering:

   • At-home blood, water, or food testing kits.

   • Digital reporting with personalized recommendations.

   • Subscription options for regular monitoring.

2. Revenue Streams:

   • One-time sales of kits.

   • Recurring revenue from subscriptions (e.g., quarterly testing).

   • Upselling eco-friendly lifestyle products or additional tests.

Competitive Advantages

• Early Entrant: Few established players in microplastic testing for individuals.

• Education-Driven: Position as both a product and a thought leader on microplastic exposure.

• Affordable Options: Offer a lower-cost alternative to lab testing for mass appeal.

Value Proposition

• Convenience: Test microplastic levels at home without visiting a lab.

• Actionable Insights: Detailed reports on exposure levels and advice on reducing them.

• Empowerment: Give consumers control over understanding and mitigating their exposure.

• Eco-Friendly Messaging: Align with sustainability values, resonating with a growing demographic.

Target Audience

• Health-conscious individuals concerned about environmental toxins.

• Parents and families interested in reducing exposure for their children.

• Fitness and wellness enthusiasts who prioritize detox and purity.

• Eco-conscious consumers wanting data to advocate for lifestyle changes.

🛠 How to Build:

• White-Label Existing Kits: Partner with manufacturers to rebrand existing microplastic testing kits.

• Create Custom Kits: Work with labs to develop your own proprietary testing methods and kits.

• Use Existing Manufacturers: Collaborate with companies like SimpleLab, Numinos, or Eurofins for kit production.

• Offer Specialized Kits: Focus on niche markets like blood testing, water testing, or environmental research.

• Ensure Accuracy: Use certified labs for testing and focus on providing detailed, reliable results.

• Develop Add-Ons: Include guides or apps for interpreting results and actionable insights.

• Comply with Regulations: Adhere to local standards for testing devices and lab certifications.

🚀 How to Grow:

• Leverage Personal Branding: Use a recognizable founder or advocate, like Bryan Johnson does, to build credibility.

• Educational Content: Publish blogs, videos, and infographics about microplastics and health risks.

• Social Proof: Showcase customer reviews and testimonials for credibility.

• Paid Ads: Run targeted ads on Google, Meta, and TikTok.

• Influencer Marketing: Partner with influencers in health and environmental spaces to promote your kits.

• Subscription Model: Offer regular testing as part of a subscription for ongoing monitoring.

• Strategic Partnerships: Collaborate with health brands like Hims or Numan for cross-promotions.

• SEO for Awareness: Optimize your website for terms like "microplastic health risks" and "microplastic testing kits."

• PR Campaigns: Pitch stories to media outlets highlighting the dangers of microplastics.

• Retail Distribution: Get listed on platforms like Amazon or in health stores.

• Corporate Wellness: Sell kits to businesses as part of employee health programs.

• Eco-Certification: Offer a service that helps companies certify their products as microplastic-free.

• Email Campaigns: Use drip marketing to educate and upsell to leads.

• Community Building: Create an online forum or community around reducing microplastics in daily life.

🔥 Cool Stuff

(Bookmark these)

• Find problems that need business solutions - Access the Problems & Pain Points Database.

• Want to grow your business? Here’s a database of tools that can help.

• Want to promote your startup for free? Here’s a database of free places to promote your startup.

• Want to turn your idea into a business? Check out this business idea checklist.

• Want to differentiate from your competitors? Check out this Differentiation Strategy Guide

• Want to run ads for your business? Use these proven psychological ad positioning strategies.

• Like the newsletter and want to show your support? You can buy me a coffee here.

🤯 Recommendations

Bootstrapped Growth

The best strategies, tools & resources to supercharge your SaaS growth.

Every Tuesday, you get 3 marketing examples, 2 free resources, and 1 growth strategy breakdown.

Subscribe in one click