Weekly Business Ideas - How to Make Money Repurposing Other People's Content + Community-as-a-Service & Free Courses

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💡 Opportunity #1 - Content Repurposing Services

🗂 Overview:

With AI taking over search engines and many believing Google Search is dying, businesses must diversify their content.

The good news is that YouTube is the world’s 2nd biggest search engine and AI won’t be taking over video anytime soon - despite how good deepfakes & Sora have become - people will always prefer to watch human content.

Beyond this, creating content across every medium (Blog, Video, Podcast, Short-Form, Twitter, Images, Newsletters, Reddit, etc) can be insanely time-consuming and for most businesses isn’t feasible whilst also running their actual business - regardless of how big the upside is.

The idea: Create an agency (or productized service) helping businesses & creators repurpose existing content across every channel.

This could mean taking a podcast and turning it into a series of tweets & threads, shorter YouTube videos, an email newsletter, infographics, a Reddit post, a blog, TikTok & IG reels, YouTube community posts, images & carousels for Instagram, e-books for lead gen, and so on.

You could also take existing blog articles and turn them into YouTube videos, short-form videos, newsletters, e-books, etc.

On top of this, there’s also the possibility to upsell to offer translation services for this newly repurposed content.

This is about creating & leveraging content systems that can take 1 idea and amplify it across the internet for maximum impact.

⭐️ Examples:

Some existing tools can help with this:

• Repurpose.io - video & audio repurposing tool.

• Wondercraft.ai - Create ads, podcasts, audiobooks, meditations, ads and effortlessly translate your content. I just used it to turn this business idea into a podcast episode, listen here.

• Typeframes.com - Create faceless AI videos from text, links, etc.

• Munch - turns videos into short-form.

• Opus - similar to the above, 1 long video turns into 10 small clips.

• Vidyo - again similar to the above, takes long clips and makes them shorter. Good for podcasts.

These tools could certainly help speed up your workflows but they don’t cover everything and there’s still a need for human intervention. Also, many businesses will be after higher-quality outcomes & services.

👎 Problems:

1. Maximize Content ROI: Creating high-quality content is resource-intensive. Repurposing allows businesses to get more value from their initial investment by extending the content's lifespan and reach.

2. Reach Broader Audiences: Different people prefer consuming content in various formats. Repurposing content across multiple channels and formats ensures a wider audience is reached, catering to diverse preferences.

3. Enhance Online Presence: Regularly publishing varied content types across platforms can significantly boost a brand's online visibility and SEO, helping to establish authority in its niche.

4. Overcome Content Production Challenges: Many businesses struggle with generating enough content to meet their marketing goals. Repurposing can fill in these gaps by efficiently creating new content pieces from existing ones.

5. Improve Engagement: Different formats can highlight different aspects of content, potentially engaging users who may have overlooked the original piece. This can lead to increased engagement and interaction with the brand.

6. Consistent Messaging Across Platforms: Repurposing ensures that a business’s key messages are consistently presented across all platforms, reinforcing brand messaging and values.

🧐 Opportunities:

1. Niche Specialization: Agencies can specialize in specific niches or industries, becoming experts in repurposing content that resonates best with those target audiences.

2. Partnerships with Content Creators: There's an opportunity to partner with influencers, bloggers, and content creators who regularly produce content but might not have the time or skills to repurpose it effectively.

3. Subscription-Based Models: Offering content repurposing as a subscription service ensures a steady revenue stream while providing ongoing value to clients.

4. Integrated Marketing Solutions: Agencies can bundle content repurposing with other digital marketing services, such as SEO optimization, social media management, and email marketing, offering a comprehensive package to clients.

5. Content Auditing Services: Before repurposing content, agencies can offer auditing services to identify the most valuable content pieces for repurposing, helping businesses understand their content inventory and potential.

6. Training and Consultation: Beyond providing services, agencies could offer training or consultation for businesses looking to develop in-house content repurposing capabilities, creating another revenue stream.

7. Technology Development: There's an opportunity to develop proprietary tools or software that streamline the content repurposing process, offering these tools as part of the service package.

🛠 How to Build:

1. Identify Your Niche: Focus on industries or content types you're most familiar with.

2. Market Research: Understand the needs and pain points of your target market.

3. Define Your Services: Clearly outline what types of content you'll repurpose and into what formats.

4. Build a Portfolio: Create sample content to showcase your skills.

5. Set Pricing Models: Consider offering packages or subscription-based pricing.

6. Launch a Website: Your website should highlight your services, portfolio, and contact information.

🚀 How to Grow:

1. Content Marketing: Regularly publish repurposed content showcasing your expertise. Sort of a no-brainer but you should be doing this yourself to further prove how effective your services are.

2. Social Media Marketing: Share your work and engage with your audience on platforms where your potential clients are active.

3. Networking and Partnerships: Connect with content creators, digital marketers, and businesses that could benefit from your services.

4. SEO: Optimize your website for search engines to attract organic traffic.

5. Paid Advertising: Use targeted ads on Google, LinkedIn, or Facebook to reach potential clients.

6. Email Marketing: Build an email list and send out newsletters with content tips, case studies, and service offerings.

7. Referral Program: Encourage existing clients to refer new clients by offering incentives.

8. Webinars and Workshops: Host educational events to showcase the value of content repurposing and attract potential clients.

9. Customer Testimonials and Case Studies: Share success stories to build credibility and demonstrate the impact of your services.

10. Optimize for Client Retention: Offer exceptional service and consider retainer models to keep clients coming back.

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🔒 Opportunity #2 - How to Make Money Running Communities for Others

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🗂 Overview:

⭐️ Examples:

👎 Problems:

🧐 Opportunities:

🛠 How to Build

🚀 How to Grow:

👍 Tips:

🔒 Opportunity #3 - How to Make Money Giving Away a Free Course

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🗂 Overview:

⭐️ Examples:

👎 Problems:

🧐 Opportunities:

🛠 How to Build

🚀 How to Grow:

👍 Tips:

🤯 Recommendations