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👀 Things Worth Checking Out

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💡 Opportunity #1 - Build Free Websites

🗂 Overview:

Now you might be thinking, how is making money with free websites possible? The answer lies in the upsells and services you can offer on top of it.

The premise is this:

• Pick a Niche and build a few templates

• Charge nothing for setup and personalise the site for the client

• Charge for hosting, maintenance, premium features, apps, automation, CRM, SEO, content and so on. Have tiered plans where the most basic is hosting (so either way you make money).

Hosting the website on a private hosting plan will mean that as long as they want to use that website, you’ll keep making money. For a basic $29/m hosting plan you’d make $348 in the first year and over 3 years it’s $1,000. Stack that over.

It can be a bit of work but once the site is live there’d be minimal changes needed.

You can add other elements to it as well like buyout fees if the client wants to stop paying for the services but still use the website and minimum contract terms.

⭐️ Examples:

• The Church Co make websites, apps and complete digital platforms for churches. They were making $30k per month selling their services for $20/m - they’ve since updated their model and offering and charge/make significantly more.

• 180 Sites make websites for the home service industry, charging $195/m - they make $950k per year fully bootstrapped.

👎 Problems:

What people might say against this idea:

Anyone can develop a website these days, why would someone pay for this?

The answer: Anyone can take a photo, why do people pay photographers? People want professional results and even in 2024 many people still can’t make a professional website due to either lack of skills, knowledge or time. On top of this, either way, people still need to pay for hosting and spend time developing the website - if this can be done for them that’s a pain many people are willing to pay for (look at the examples above for proof).

This business model leverages the "freemium" approach, providing basic service at no cost while charging for premium features. Here's why customers might be drawn to pay for this:

• Low Initial Investment: Small business owners are often budget-conscious. Offering free setup reduces the initial financial barrier, making the service attractive to small businesses looking to establish an online presence without a significant upfront cost.

• Ease of Getting Started: The process of designing and setting up a website can be daunting for non-technical business owners. A service that handles setup and personalization removes a significant hurdle, making the decision to engage easier.

• Scalability: As businesses grow, their needs evolve. Starting with a basic, free website allows them to scale their online presence with premium features and services as their budget and requirements increase.

• Customization and Personalization: Offering personalized websites, even at the basic level, appeals to businesses looking for a tailored online presence that reflects their brand, without the need for technical skills.

• One-Stop Shop: The convenience of hosting, maintenance, and additional services like CRM, SEO, and content creation under one roof is a significant draw. It simplifies operations for the business owner, who might otherwise have to coordinate with multiple service providers.

• Cost-Effectiveness in the Long Run: For businesses, the ongoing cost of hosting and maintenance is often more manageable than the large upfront investment in website development. Additionally, the ability to add on services as needed helps manage costs in alignment with growth.

• Risk Reduction: Trying the service at no initial cost reduces the perceived risk. Businesses might be more inclined to sign up when they know they can test the waters before committing financially to premium features.

• Professional Support: Access to ongoing support and maintenance as part of the hosting and premium packages can be a significant value add, solving the problem of businesses needing to hire technical staff for website upkeep.

🧐 Opportunities:

Here are some niches you could try:

• Legal and Financial Services: Lawyers, Accountants, Financial Planners, etc

• Healthcare: Dental, Optometrists, Vets, GP Clinics, etc

• Fitness: Personal Fitness, Yoga, Pilates, etc

• Education: Online Coaching, Tutors, Courses

• Contractors: HVAC, Plumbing, Electrical, Landscaping, Handyman, etc

• Home Services: Cleaning, Gardening, Pet, etc

• Studios: Martial Arts, Dance, Music, Arts, Crafts

• Beauty Industry: Nail or Beauty Salons, Hairdressers, Barbers, Tattoo Parlours, etc

• Physical Rehabilitation Services: Physical Therapy Clinics, Chiropractic Offices, Acupuncture Clinics, Massage Therapy Centers

• Car Industry: Auto-detailers, Car Repair Shops, Bike Repair Shops

• Travel Industry: BnBs/Boutique Hotels, Tour Operators, Travel Agents, Vacation Rental

🛠 How to Build:

• Pick Your Niche (choose from above or go your own way)

• Determine technical aspects like how you handle hosting, where/how you build your websites (resources below)

• Build templates

• Determine pricing

• Create a landing page + VSL

• Find leads (resources below)

🚀 How to Grow:

• Cold email local businesses without a website or with an outdated website (tools to help with this are below)

• Cold call or go door-to-door (some won’t have email addresses)

• Paid social ads targeting people in your niche

• Google ads to get in front of high-intent searches for your niche

• Join local business networking events

• Join communities for your niche and become an active and valued member

• SEO content answering common questions

• TikTok content showing before vs after results

• Encourage existing clients to make referrals

• Buy an existing IG theme page or Facebook Group and occasionally advertise services

• Create a newsletter for your niche and build an audience.

• Create a lead magnet that subtly helps people in your niche realise they need a new website

📝 Resources:

Website Builders:

• WordPress (probably the best option as you can easily can affordable white Label hosting providers to include this)

• Framer (Easy to use and very customizable but isn’t the cheapest option at scale).

• Webflow (Higher end and can be pricey)

• Brizy (Very easy to use and has a white label option but can be pricey)

• GoHighLevel (also has a load of other features)

• Shopify (Only if you target e-commerce brands which isn’t recommended for this business model)

Hosting Providers:

If you want to use WordPress you need to find hosting providers that offer white-label or reseller plans.

• HostGator

• A2 Hosting

• BlueHost

• InMotion

Find Leads:

• Apollo.io

• Instantly

• Hunter.io

• LinkedIn Sales Navigator

• Google Maps Scraper (find local businesses without a website)

• Cognism

• Zoominfo

• Lusha

Cold Email Tools:

• Lemlist

• Instantly

• Outreach

🔒 Builder’s Toolbox

🔗 Useful Tools

🐣 Insightful Tweets

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🔒 Opportunity #2 - Digital Product Idea for SaaS

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🗂 Overview:

⭐️ Examples:

👎 Problems:

🧐 Opportunities:

🛠 How to Build

🚀 How to Grow:

👍 Tips:

🔒 Opportunity #3 - An Idea to Help with Migraines

Subscribe to New Venture Weekly Pro to access this idea.

🗂 Overview:

⭐️ Examples:

👎 Problems:

🧐 Opportunities:

🛠 How to Build

🚀 How to Grow:

👍 Tips:

🤯 Recommendations