Weekly Business Ideas - Courses, Gaming, Diamonds 💎

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💡 Opportunity #1 - Making a Course

🗂 Overview:

Creating a course not only allows for the generation of passive income - once the course is developed and launched, it can continue to bring in revenue with minimal ongoing maintenance - but it can also significantly contribute to personal or business brand building.

By offering a course, you position yourself or your business as an authority in a particular niche, enhancing their reputation and reach. On top of this, online courses offer loads of flexibility, allowing you to design and disseminate content on your own terms while catering to a global audience.

But how do stand out in a very saturated market? There are a million courses out there for almost any niche.

The idea: Create a course in your desired niche that differentiates from existing courses by going above and beyond in terms fo value and offering.

📈 Trends:

📊 Stats:

The e-learning market was valued at USD 399.3 billion in 2022 and is anticipated to grow at a 14% CAGR between 2023 and 2032. (source)
The Asia Pacific e-learning market dominated with more than USD 60 billion in revenue in 2022, driven by improving internet infrastructure and government initiatives. (source)
In countries like India, the higher education segment is expected to reach USD 35.03 billion by 2025. Additionally, the corporate segment of the e-learning market is expected to expand at over 15% CAGR through 2032. (source)
The U.S. alone, which owns about 34% of the online learning market platforms, is expected to see its eLearning market grow by $21.64 billion by 2024. (source)

⭐️ Examples:

Ali Abdaal, on top of making millions from YouTube and other income sources, made $180k from his 2 self-hosted courses. He also made over $775k from his Skillshare courses.
Brett from Design Joy made a course on how to create a productised service. It has generated over $750k since launching in March. He’s only done 15 tweets about it in that time.

👎 Problems:

Why People Buy Courses:

Skill Acquisition: The primary reason is to gain new skills or improve existing ones. This could be for personal development, career advancement, or to pivot into a new field.
Convenience and Flexibility: Online courses offer the convenience of learning at one's own pace and schedule, which is a significant advantage over traditional classroom settings.
Cost-Effectiveness: Compared to traditional education methods, online courses often provide a more affordable way to learn, without the need for travel or physical materials.
Access to Expertise: They offer access to industry experts and specialized knowledge that might not be readily available locally.
Certification and Career Progression: Many seek certifications or credentials to boost their resumes or meet job requirements.

Problems Online Courses Solve:

Geographical Limitations: They eliminate the need for physical presence, making education accessible regardless of location.
Time Constraints: Flexible learning schedules accommodate busy lifestyles, making it easier for working professionals and parents.
Learning Pace Variability: They cater to different learning speeds, allowing students to revisit content as needed.
Specialized Learning Needs: Online courses can offer niche or specialized topics not commonly taught in traditional settings.
Updating Skills: In rapidly changing industries, they provide a quick and effective way to stay current with the latest trends and technologies.

Why People Choose Some Courses Over Others:

Course Quality and Content Relevance: People gravitate towards well-structured courses with high-quality, relevant content.
Instructor Credibility: Instructors with proven expertise or industry recognition tend to attract more learners.
Peer Recommendations and Reviews: Positive word-of-mouth and strong reviews play a significant role.
Course Format and Engagement: Interactive and engaging course formats, including multimedia and hands-on projects, are more appealing.
Cost and Value Proposition: Courses that offer more value for their cost, including additional resources like community access, mentorship, or job placement assistance, are often preferred.
Accreditation or Certification Value: Courses that offer widely recognized certifications or accreditations can have a competitive edge.

🚀 How to Build/Grow:

Starting a Course:

Identify Your Niche: Pinpoint a topic where you have expertise and where there is market demand. Conduct market research to understand what potential students are looking for.
Develop a Curriculum: Outline a clear, structured curriculum that progressively builds skills or knowledge. Ensure it's comprehensive and caters to the identified needs of your target audience.
Create Engaging Content: Invest in high-quality production. Include a mix of videos, interactive elements, and downloadable resources. The content should be engaging, clear, and professionally presented.
Leverage Technology: Choose a reliable platform to host your course. Ensure it supports the features you need, like community forums, quizzes, and progress tracking.
Build a Community from the Start: Create a community platform (like a private Facebook group or a dedicated forum) where students can interact, share experiences, and support each other.

Growing Your Course:

Free Content Strategy: Create and share valuable free content related to your course topic. This could be blog posts, eBooks, webinars, or short video tutorials. Use this content to establish your expertise and attract potential students.
Content Marketing: Regularly publish insightful, valuable content on your website and social media channels. Focus on topics that resonate with your target audience, demonstrating your knowledge and the value of your course.
Leverage Social Proof: Encourage early students to provide testimonials and reviews. Share success stories and case studies to build credibility.
Email Marketing: Build an email list through your free content offerings. Use this list to nurture leads with valuable insights and updates about your course.
Partnerships and Collaborations: Collaborate with influencers or other educators in your field to reach a wider audience. Guest posting on popular blogs or participating in podcasts can also be effective.
Utilize SEO: Optimize your content for search engines to improve visibility. Use relevant keywords, meta descriptions, and quality backlinks.
Engage with Your Community: Actively participate in your community. Answer questions, provide additional resources, and create an environment of learning and support.
Paid Advertising: Consider using targeted paid advertising on platforms like Google Ads or social media to reach a broader audience.
Referral Programs: Implement a referral program to encourage your students to recommend your course to others.
Iterate Based on Feedback: Regularly collect feedback from your students and use it to improve your course content and marketing strategies.

Want to keep reading? 50% off your plan forever ends today.

Tailored for the ambitious entrepreneur, our Pro version offers triple the inspiration, market analysis, and actionable advice to fuel your business journey. Subscribe now for exclusive access.

Triple the Ideas: Each edition brings you three comprehensive business ideas, increasing your chances of finding the perfect match for your entrepreneurial ambitions.
Business Idea Roast: Got a business idea? Every month, you can submit 1 business idea for evaluation. Think of it as your personal 'Shark Tank' session.
Exclusive Insights: Get access to unique, carefully selected business opportunities that aren’t available in the standard edition.