Before we begin this week’s newsletter, I want to firstly thank you once again for subscribing but I also want to ask for a super small favour - I want to make this newsletter as value-packed as possible for you, so if you have the time, please reply to this email with some suggestions on what you think could be added/improved/changed and I’ll take them onboard and do my best to add them in.

Thanks again and I hope you enjoy this week’s business idea breakdown!

This week we will break down how you can sell DIY/Craft/Play kits. It might not sound super exciting but there’s a big market for these types of products and they can help solve a number of problems. For example, this guy made $100m selling quilts and quilting kits.

DIY kits have been around for a while but have seen a significant increase in popularity since the beginning of the pandemic back in 2020.

There's a big market for these kits on Etsy & Amazon but brands like Sculpd and Noah have set themselves apart and have become trusted brands in the space.

The crafting market is forecast to reach over $50 billion dollars by 2024 and is seeing large growth, particularly with millennials, Further to this, 73% of the UK is estimated to have purchased crafting goods in 2020.

1. Kintsugi Kits - Kintsugi is the Japanese art of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold, silver, or platinum.

Another way to increase AOV would be to include painting kits as well, as some customers might want to add more decorations to their pieces.

2. Baking Kits - These can be things like cupcake kits, brownie kits, cake kits, bread kits, etc. Obviously, we recommend doing more than just one. Examples can be seen here and here.

If you get your cross-selling and upselling right you should see a high AOV for this store.

3. Art Kits - These kits can be quite varied and you can target at kids or adults.

4. Novel Craft Kits - Sort of connected to the above but focused more on making novel pieces like a sock or felt animal kits for things like Llamas or Sloths. It could also be things like Macrame Cactus kits, Personalised Bracelet kits, or even Hand Casting kits and Beeswax Wrap kits. If you're doing novel kits, it'd be best to do many of these at the same time. We recommend using Etsy to test if the products are viable before moving to your own DTC store.

There seems to be a lot of potential here to create sleek a DTC brand like Sculpt but for paper. Using the right promotion tools like influencers and paid social ads could help make this become quite popular.

7. Mould/Resin Kits - There are loads of mould kits about below are a few examples:

8. Chocolate Kits - Check out Yumbles for inspiration here. This space already seems quite saturated but that doesn't mean you can't get a slice of the pie.

9. Sensory Kits - Mama of Joy has a few examples of these types of products. They are targeted at kids with autism who get overwhelmed by stimuli in their environment, like sights, smells, or sounds. Other types of sensory products can be found here.

10. Craft Kits for Adults with Disabilities - You can find some examples of what types of kits are good for adults with disabilities here.

If you liked this newsletter, why not share it with your network?