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This week, we’re diving into the untapped world of e-learning productisation agencies.
No content creation.
No massive team.
Just high-ticket packaging of expertise into evergreen revenue machines.
In this breakdown, you’ll learn:
How to productise any niche expert’s knowledge into a course + community + funnel system.
The exact service stack to charge $5K+ per project (or earn long-term revenue share).
Tactics to find, pitch, and close clients in high-value niches with minimal upfront cost.
Let’s get into it.
Time to change compliance forever.
We’re thrilled to announce our $32M Series A at a $300M valuation, led by Insight Partners!
Delve is shaping the future of GRC with an AI-native approach that cuts busywork and saves teams hundreds of hours. Startups like Lovable, Bland, and Browser trust our AI to get compliant—fast.
To celebrate, we’re giving back with 3 limited-time offers:
$15,000 referral bonus if you refer a founding engineer we hire
$2,000 off compliance setup for new customers – claim here
A custom Delve doormat for anyone who reposts + comments on our LinkedIn post (while supplies last!)
Thank you for your support—this is just the beginning.
👉 Get started with Delve
In this business model, you’re not creating content from scratch.
Instead, you act as a strategic partner for niche experts - people who already have deep knowledge, an audience, or a proven service - but no time or skill to turn that into a scalable digital product.
Your job is to package and systemise their knowledge into a monetisable e-learning engine:
What You Build:
Course – Structure their expertise into a repeatable, self-serve learning experience.
Funnel – Create a landing page, lead magnet, and email automation that converts strangers into buyers.
Community – Set up a private space (like Skool or Circle) to increase retention, upsell opportunities, and engagement.
Automations – Hook everything together so it runs passively once set up.
How You Make Money:
Upfront Project Fee: Charge £2K–£10K per build depending on complexity and client profile.
Revenue Share: Take a % of all future course sales (e.g. 20%) in exchange for a lower upfront fee.
Retainers: Ongoing support, optimization, and funnel management for £500–£2K/month.
Template Licensing: Build once, reuse components across multiple clients or sell standalone assets.
Why It's Powerful:
No need to create your own audience or content.
High-margin service with repeatable components.
Demand is growing as more professionals look to monetise expertise.
Easily scalable through templates, automation, and delegation.
⭐️ Examples
Justin Welsh – The Operating System for Solo Creators
Justin Welsh has built a multi-million dollar solo business by turning his expertise into scalable digital products. He sells cohort-free courses, operates with a lean stack, and uses automated funnels to deliver and upsell. His success shows the power of simple, repeatable systems that scale without active time.
Daniel Vassallo – Portfolio of Small Bets
Daniel turned his insights from working at Amazon into digital products that have earned over $500K. He avoids traditional content models by focusing on small, useful, and repeatable assets, like his Gumroad courses and paid community. His “build once, sell forever” mindset is key.
Katelyn Bourgoin – Customer Camp
Katelyn packages her expertise in customer research into workshops, templates, and an education-first funnel. Her business doesn’t rely on daily content creation - instead, she repurposes core IP into scalable offers. Community and strong positioning make her model sticky and high-converting.
What to Copy
Package, Don’t Produce: Don’t make content from scratch. Help clients structure what they already know into a clear, high-converting offer.
Scalable Delivery: Build evergreen funnels, courses, and community onboarding that require minimal ongoing effort.
Simple Systems Win: You don’t need a huge tech stack - just clear structure, good copy, and the right automations.
Credibility Drives Conversions: Focus on experts with proven results, strong brands, or existing audiences for faster traction.
Own the Process: Develop a repeatable client workflow - Discovery → Strategy → Build → Launch—so you can deliver at scale.
🧰 Tools
ThriveCart Learn+ – Fast course setup with lifetime pricing and built-in funnels
Kajabi – All-in-one platform for courses, landing pages, email, and communities
Skool – Clean course + community experience with gamification and billing
Circle – Beautiful, flexible community platform with course support
Notion – Great for course content delivery, templates, or client onboarding docs
ConvertKit – Automate email flows, lead magnets, and nurture sequences
MailerLite – Affordable alternative with automations and landing pages
Loom – Record quick lessons, SOPs, or course intros without editing
Zapier – Automate client onboarding, course access, and follow-ups
Airtable – Use as a client CRM, project tracker, or lesson planner
Fathom Analytics – Track traffic, conversions, and funnel performance
Tally – Create client intake forms, feedback surveys, or course applications
Mixo – AI-powered landing page generator to test offers quickly
Lemon Squeezy – Handle payments for one-off projects or ongoing rev share deals
💡 Niches
Financial coaches
Prenatal & postnatal fitness experts
Career coaches
AI consultants
Wedding planners
UX designers
Executive coaches for startup founders
Legal educators
Public speaking coaches
Parenting and sleep consultants
Resume and LinkedIn profile experts
Grant writing specialists
ADHD and neurodiversity coaches
Etsy and Amazon sellers
Language tutors
Nutritionists
Homeschooling
Crypto tax advisors
🏆 Key Success Factors
Focus on niche experts with proven results or strong audiences
Use a repeatable service stack (course + funnel + email + community)
Avoid custom content creation - structure and package existing knowledge
Deliver fast with pre-built templates and automation tools
Charge upfront or take equity/rev share for long-term upside
Position your agency as a “productisation partner,” not just a course builder
Build strong case studies early to attract high-trust clients
🎬 How to Start
1. Startup Capital Needed
ConvertKit or MailerLite: Free–£30/month
Skool or Circle (optional for community): £30–£80/month
Domain + Website (via Carrd, Lovable, or Framer): £10–£30
Loom, Notion, Tally: Free - £10/month each
Total: £50–£150 to start
2. MVP = 1 Expert, 1 Offer
Identify one niche expert with a clear audience and proven content
Package their existing knowledge into a 3-part offer:
Course + Funnel + CommunityBuild a simple landing page and intake form
3. First Client Tactics
DM 20 niche creators on Twitter/LinkedIn offering free audits
Offer a beta deal: “I’ll build your course + funnel for £1K or 20% revenue share”
Use cold email with portfolio-style mockups (“Here's what I could build for you…”)
Join expert communities (Circle, Skool, Slack) and pitch value in context
4. Revenue Benchmarks
£1K/project = Starter productisation for solo experts
£5K/project = Full stack: course, funnel, automation, community
£10K+/month = 2–3 rev share clients with scalable products
5. When to Productize Your Process
After 2–3 successful builds, create repeatable templates
Package your workflow into a “Done-With-You” system
Create your own lead magnet course to attract inbound expert leads
🛠 How to Build
1. Build Your Service Stack
Define your core offer: Course + Funnel + Community + Automation
Create reusable templates for course layout, email sequences, and landing pages
Set up a simple backend system: Notion for project management, Airtable for CRM, Loom for client updates
2. Build a Credible Portfolio
Start with 1–2 free or discounted projects in high-visibility niches
Document the before/after: screenshots, testimonials, course performance
Turn each build into a case study with clear outcomes (e.g. "£2K launch in 7 days")
3. Build Your Own Funnel
Lead magnet for niche experts: “Free Course Productisation Checklist”
Email drip series explaining your process, results, and call to action
Use a booking tool (TidyCal, SavvyCal) for strategy calls
4. Build a Referral Network
Partner with creator coaches, audience builders, and ghostwriters
Offer them a cut for sending you warm leads
Drop value posts in expert-focused communities (e.g. ConvertKit, Skool, Twitter threads)
5. Build for Scale
Productise your own delivery: SOPs, automations, pre-written copy blocks
Hire VA help or junior ops to handle admin and onboarding
Build once, reuse often - this is a systems business, not a custom agency
🚀 How to Grow
DM niche creators with a Loom video mockup
Share case studies and build-in-progress on X/LinkedIn
Run cold email campaigns with personalized funnel ideas
Partner with ghostwriters and audience builders for referrals
Offer beta builds at a discount to gather social proof
Launch a lead magnet funnel (e.g. free productisation checklist)
Run low-budget paid ads to your lead magnet
Join creator-focused communities and offer value-first insights
List your service on platforms like Contra, Clarity, and IndieHackers
Host free workshops or teardown sessions for niche audiences
👀 Things Worth Checking Out
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