The Rise in Homeschooling Education

6.7% of students K-12 are homeschooled, that's 3.1 million students in the US alone. Here's how you can start a business around it.

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Hey, thanks for joining for another week of New Venture Weekly.

Today’s topic comes from one of the problems identified & researched in the Problems and Pain Points database.

The problem: Rise in post-pandemic homeschooling due to factors like bullying, mental health, safety, special needs and political influence.

You’d no doubt have expected homeschooling to rise during the pandemic years but the trend has continued upwards.

Let’s jump in!

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📈 Stats & Trends:

  • There were about 3.1 million homeschooled students in 2021-2022 in grades K-12 in the United States. This represents roughly 6.7% of the school-age population. (source)

  • Homeschooled students consistently outperform public school peers, scoring 15–30 percentile points higher on standardized tests. (source)

  • The UK saw a 22% increase in homeschooling between 2023 and 2024, with mental health concerns driving 64% of decisions. (source)

  • U.S. states like Delaware (+29%) and North Dakota (+24%) reported record growth in 2023–2024. (source)

  • 91% of U.S. parents cite concerns about school safety, bullying, or political influence in curricula. (source)

  • In the UK, 54% of 2024 homeschooling cases stemmed from unmet mental health or special education needs in schools. (source)

  • Black homeschoolers score 23–42 percentile points above Black public school students. (source)

  • Non-white families now represent 41% of U.S. homeschoolers. (source)

  • Families spend ~$600/year per student versus $15,240 in public schools, saving taxpayers ~$56 billion annually. (source)

⭐️ Examples:

  • Khan Academy: Offers free, personalized learning resources for a variety of subjects and learning styles.

  • Outschool: Provides online classes designed for homeschoolers with diverse interests and educational approaches.

  • Montessori Schools: Uses individualized learning methods to cater to different student needs, offering inspiration for homeschooling strategies.

  • Time4Learning: An online platform offering customized homeschool curriculums for various grade levels.

  • Classical Conversations: A homeschooling community offering support, curriculum, and training for parents.

🧐 Opportunities:

Homeschool Management Software

A platform to help parents track progress, manage curriculums, schedule lessons, and comply with state homeschooling regulations.

Looking at what other parents are using, you could also create and sell notion templates to help manage this.

Group Homeschool Pods

Facilitate small, localized homeschooling groups where parents can share teaching responsibilities or hire a rotating pool of educators.

Parental Training Workshops

Offer courses or workshops teaching parents how to design curriculums, understand learning styles, and manage teaching.

AI-Assisted Learning Tools

AI-driven, gamified learning tools for K-12 and adult learners, focusing on subjects like math and languages.

This could be a mobile app but ideally, you’d want to make something that can be embedded in their learning material so they keep needing to come back.

Customizable STEM Kits

Monthly subscription boxes with hands-on experiments and projects aligned to different age groups and homeschool curriculums. Think something like the curiosity box but designed for specific lessons.

👷 How to Build:

  • Speak to homeschooling parents - find out what they are finding challenging about the experience and what they need to make their lives easier and their children’s education better. There are plenty of ways you can improve on them by looking at their reviews.

  • Look at reviews of existing solutions - find out what they do well and what they don’t do well. Fill the gaps where they fall short. Your idea doesn’t have to be unique, just executed better.

  • Start small - For example, you don’t need fully functional software straight away, create an MVP or run it as a notion template to build an audience and get feedback.

🚀 How to Grow:

  • Go on places like Reddit & Twitter and interact with people discussing homeschooling. Don’t just bombard them with promos but add value and build authority.

  • Similarly, join homeschooling forums and add value, learn from the community and build authority in the space.

  • Create TikTok and YouTube content aimed at homeschooling parents that helps them improve. Make videos answering the most searched questions. or showing interesting trends, facts or tips.

  • Then turn them into blog posts using AI and publish them on your website.

  • You can also use that content for a weekly newsletter aimed at the homeschooling community.

  • Run paid ads on Meta & Google to get in front of your desired audience.

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