The 17 Best Digital Product Ideas for 2025

This week, we explore 17 of the best digital product ideas and break down why you should start them.

May 15, 2025

In partnership with

Hey, thanks for joining for another week of New Venture Weekly.

Everyone online is selling some version of “make passive income with digital products.”

But most skip the part where you spend 3 months building a Notion template that sells to 12 people and dies in your Gumroad graveyard.

Here’s the truth:

Some digital products are scalable, high-margin, and dead simple to start.

Others? Competitive, complex, or just flat-out bad businesses unless you’ve already got an audience.

This week, I’m breaking down 17 digital product types by:

  • Startup Difficulty

  • Scalability

  • Required Skills

  • Revenue Potential

  • Audience Dependence

Then I’ll walk through how to start and how to grow the right one.

Let’s jump in!

The Website Team Trusted by the Highest Performing Marketers

The perfect website team is reasonably priced, incredibly good at communication, highly responsive, very transparent, and actually cares about your success. If your current team falls short on any of that, we would love a chance to prove ourselves.

Most marketers have resources but rarely a true expert partner for design, development, or website management. That is where we come in. OneNine becomes your website team for as many or as few tasks as you need.

Whether you need just design, just development, or both, every OneNine client gets a dedicated project manager who keeps projects moving quickly without needing your constant oversight. We only do website design, development, and management. There are many agencies, but few can say they have been doing this for more than 13 years with a fully North American team and hundreds of active clients who trust them. We can.

💻 Digital Products:

Newsletters

  • Startup Difficulty: Low

  • Scalability: High (especially with automation & archives)

  • Required Skills: Writing, consistency, curation

  • Revenue Potential: Medium–High (ads, paid subs, upsells)

  • Audience Dependence: Medium

  • Examples: The Hustle, Morning Brew, Ship 30 for 30, The Skimm, TLDR Newsletter

Paid Job Boards

  • Startup Difficulty: Medium

  • Scalability: High (if job quality is high)

  • Required Skills: Marketing

  • Revenue Potential: Medium–High ($99–$299/post or monthly access)

  • Audience Dependence: Low

  • Examples: We Work Remotely, Remote OK, AngelList Talent, Product Hunt Jobs, FlexJobs

Hyper-Niche Paid Community

  • Startup Difficulty: Medium–High (setup is easy, engagement is hard)

  • Scalability: Medium

  • Required Skills: Facilitation, content, audience insight

  • Revenue Potential: High (recurring + high retention if well-run)

  • Audience Dependence: Very High

  • Example: The Copywriter Club, Designer Hangout, Trends Pro by Trends.vc, MegaMaker, Traffic Think Tank

SaaS Starter Kits / Boilerplates

  • Startup Difficulty: High

  • Scalability: High

  • Required Skills: Full-stack dev + docs

  • Revenue Potential: Medium–High ($99–$499+)

  • Audience Dependence: Low–Medium (dev communities + SEO)

  • Example: Supastarter, SaaS Pegasus, Ship Fast, Laravel Spark, Nodewood

Design Kits (Figma / Canva / Framer)

  • Startup Difficulty: Medium

  • Scalability: High

  • Required Skills: UI/UX design, aesthetic sense

  • Revenue Potential: Medium ($19–$129)

  • Audience Dependence: Medium (Gumroad/Framer marketplaces can carry)

  • Example: Untitled UI, UI Prep, Designership UI Kit, Flowbite Figma Kit, Framer Themes

Marketing Swipe Files

  • Startup Difficulty: Low

  • Scalability: Medium

  • Required Skills: Curation, marketing insight

  • Revenue Potential: Medium ($29–$199)

  • Audience Dependence: Low–Medium (especially good for SEO or newsletter bundles)

  • Example: Really Good Emails, Good Email Copy, SwipeWell, MarketingExamples, AdEspresso Ad Gallery

Online Courses

  • Startup Difficulty: Medium

  • Scalability: High

  • Required Skills: Teaching, production, credibility

  • Revenue Potential: High ($97–$997+)

  • Audience Dependence: High

  • Example: Ali Abdaal’s PTYA, Ship 30 for 30, CS50 by Harvard, Copy School by Copyhackers, Build Once, Sell Twice

Prompt Packs

  • Startup Difficulty: Low

  • Scalability: Medium

  • Required Skills: Prompt engineering + niche understanding

  • Revenue Potential: Medium ($7–$69)

  • Audience Dependence: High

  • Example: @ohneis652, PromptBase, PromptHero, FlowGPT, AI-Prompt-Club

Printables

  • Startup Difficulty: Very Low

  • Scalability: Medium (marketplaces = leverage)

  • Required Skills: Canva, light copy

  • Revenue Potential: Low ($2–$25)

  • Audience Dependence: Low (Etsy, etc.)

  • Example: Simple Everyday Mom, Scattered Squirrel, Printable Crush, The Dating Divas, Clementine Creative

Hyper-Specific eBooks

  • Startup Difficulty: Low–Medium

  • Scalability: High

  • Required Skills: Writing + product thinking + marketing

  • Revenue Potential: Medium–High

  • Audience Dependence: Medium

  • Example: $100M Offers by Alex Hormozi, The Mom Test by Rob Fitzpatrick, Make by Pieter Levels, Refactoring UI by Adam Wathan & Steve Schoger, The Personal MBA by Josh Kaufman

B2B Lead Gen Database

  • Startup Difficulty: Medium–High

  • Scalability: High

  • Required Skills: Scraping, cleaning, and packaging data

  • Revenue Potential: High ($200/mo+ recurring)

  • Audience Dependence: Medium

  • Example: CyberLeads, CyberLeads, Apollo.io, Coldlytics, LeadFuze, Creator Contacts

Enterprise-Level Market Research Database

  • Startup Difficulty: High

  • Scalability: Medium–High

  • Required Skills: Research, structuring, synthesis

  • Revenue Potential: Very High ($99–$499/mo or more)

  • Audience Dependence: High (but LTV is huge)

  • Example: Statista, IBISWorld, Forrester, Gartner, NielsenIQ

Sales Funnel Templates

  • Startup Difficulty: Medium

  • Scalability: High

  • Required Skills: Copywriting + conversion insight

  • Revenue Potential: Medium–High

  • Audience Dependence: Low–Medium

  • Example: ClickFunnels Funnel Marketplace, LeadPages, Unbounce, Swipe Pages, Kartra

Premium Resource Libraries

  • Startup Difficulty: Medium

  • Scalability: High

  • Required Skills: Research + curation

  • Revenue Potential: Medium ($49–$199)

  • Audience Dependence: Medium

  • Example: Envato Elements, UI8, Design Cuts, Creative Market, The Noun Project

White-Label Digital Product Templates

  • Startup Difficulty: Medium

  • Scalability: High

  • Required Skills: Product + licensing knowledge

  • Revenue Potential: High (can charge per license or bundle)

  • Audience Dependence: Medium

  • Example: PLR.me, Content Sparks, CoachGlue, Brandable Tech, Done-for-You Templates

Niche-Specific Content Curation

  • Startup Difficulty: Medium

  • Scalability: High

  • Required Skills: Curation + judgment

  • Revenue Potential: Medium

  • Audience Dependence: Medium

  • Example: Product Hunt, Sidebar, Designer News, GrowthHackers, Hacker News

Digital Content Licensing

  • Startup Difficulty: High (if self-created); Medium if you're aggregating or brokering

  • Scalability: Very High

  • Required Skills: Licensing, media, asset management

  • Revenue Potential: Very High

  • Audience Dependence: Low–Medium

  • Example: Gridbank, Artgrid, Epidemic Sounds

🤯 Recommendations

How 15 Small Brands Achieved Remarkable Marketing Results

Stop believing you need a big budget to make an impact. Our latest collection highlights 15 small brands that transformed limited resources into significant market disruption through innovative thinking.

  • Case studies revealing ingenious approaches to common marketing challenges

  • Practical tactics that delivered 900%+ ROI with minimal investment

  • Strategic frameworks for amplifying your brand without amplifying your budget

These actionable insights can be implemented immediately, regardless of your team or budget size. See how small brands are making big waves in today's market.

Bootstrapped Growth

The best strategies, tools & resources to supercharge your SaaS growth.

Every Tuesday, you get 3 marketing examples, 2 free resources, and 1 growth strategy breakdown.

🔥 Cool Stuff

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