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This week, we’re diving into the booming world of micro consulting offers.
Tiny projects. Huge leverage.
Think: £500 positioning sessions, £250 email audits, or £800 website teardowns - sold like products, delivered like services.
In this breakdown, you’ll learn:
How to productize your expertise and ditch hourly billing.
The exact steps to craft and launch your first micro offer.
Real-world examples of solo consultants making £5K–£25K/month with tiny engagements.
Let’s get into it.
👀 Things Worth Checking Out
Find Your Next Million-Dollar Idea with 43 proven frameworks to help you generate profitable business ideas on demand.
Access the internet’s largest database of business ideas - over 10,000 ideas with startup guides, growth strategies, and niche opportunities.
The best businesses solve specific problems, so we created a database with hundreds of problems begging for a solution.
⭐️ Examples
Katelyn Bourgoin – "Clarity Calls" & Customer Camp
Katelyn offers 1:1 positioning and messaging sessions for founders and marketers. These short, focused consulting calls are booked through Calendly, paid upfront, and framed as outcomes—not time. It’s productized expertise, not ad-hoc help.
Rob Lennon – Landing Page Roasts
Rob sells “Landing Page Roasts” as a fixed-price async video critique. Clients submit a URL, and Rob records a high-impact teardown focused on clarity, copywriting, and conversion. No calls, no scheduling—just clean, leveraged consulting.
Maggie Appleton – Visual Metaphor Coaching
Maggie offers creative consulting for founders and educators wanting to improve their visual thinking. Her offer is narrowly defined: short sessions to help distill abstract concepts into visuals. It’s high-value for the right niche.
What to Copy
Productize Your Process: Package your knowledge into discrete offers with fixed pricing and scope.
Outcome Over Hours: Sell transformation, not time—e.g., “Get a new LinkedIn bio in 3 days” not “1-hour call.”
Leverage Trust Channels: Build or tap into a warm audience through content, Twitter, newsletters, or community presence.
Simplify Sales: Use a landing page, Stripe checkout, and Calendly link to convert visitors without sales calls.
🧰 Tools
Tally + Stripe – Embed an intake form with payment for seamless booking
Calendly – Automate call scheduling with buffer times and custom availability
Gumroad – Sell micro consulting offers like digital products with ease
Beehiiv or ConvertKit – Build a list of leads from content or newsletter
Notion – Deliver assets, templates, or call notes in a clean format
Loom – Record quick video audits (e.g., website or funnel teardown)
Airtable – Manage clients, deliverables, and assets with status tracking
Fathom or Plausible – Track traffic and conversions for your offer pages
Canva – Create branded 1-pagers, worksheets, or guides
Zapier – Automate follow-ups, onboarding, and client communication
💡 Niches
SaaS founders
Indie hackers
Coaches & creators
Personal brands
Consultants
Shopify store owners
Early-stage startup teams
Career changers & job seekers
UX designers & freelancers
Twitter/X ghostwriters
LinkedIn content creators
New managers & team leads
Podcast hosts
YouTube creators
Community managers
DTC marketers
AI tool builders
No-code product founders
🏆 Key Success Factors
Clear niche and tightly scoped offer
Compelling landing page with testimonials or proof
Instant booking and payment—no back-and-forth
Defined outcomes and timelines
Strong lead funnel (Twitter, newsletter, LinkedIn, etc.)
Option to upsell into longer engagements if needed
🎬 How to Start
1. Startup Capital Needed
Tally + Stripe: £0 (free tier)
Calendly: Free or £10/month
Domain + Landing Page (via Lovable): £20
Beehiiv or ConvertKit: Free–£30/month
Total: £10–£70/month
2. MVP = 1 Offer, 1 Booking Flow
Choose your zone of expertise (e.g., website UX, positioning, growth audits)
Write a simple landing page: who it’s for, what they get, how it works
Link Stripe checkout to a Tally form or Gumroad page
Use Calendly for call booking
3. First Sales Tactics
Post 3–5 case studies or mini-audits on X/LinkedIn
Email 10 prospects offering a free/discounted first session
Ask newsletter readers what they’d pay for
Add a CTA to your socials/bio
Bundle with existing content (e.g., free guide + audit upsell)
4. Revenue Benchmarks
£1,000/month = 2 clients/week at £125
£5,000/month = 10–15 clients with minimal delivery time
£10K+/month = Add group workshops, templates, or async audits
5. When to Productize Further
You’ve validated 1–2 offers and hit £2K/month
Create async versions (video audits, templates, worksheets)
Build a product ladder (intro offer → group program → retainer)
🛠 How to Build
Craft Your Offer Page: Use Carrd, Lovable, or Framer to write a clear, benefits-focused landing page. Include who it’s for, what they get, how it works, and what it costs. Add testimonials or past work examples if available.
Set Up Booking + Payment: Use Tally + Stripe, Calendly, or Gumroad to let clients pay and book in one smooth flow. Aim for a “one-click” booking experience.
Deliver Smoothly: Use Loom for reviews (e.g., teardowns), Notion for workspaces or client dashboards, and Google Docs or Canva for deliverables.
Capture Proof + Testimonials: After each engagement, ask for a short testimonial and permission to share results. Add these back into your landing page or content.
Systematize Delivery: Create templates, checklists, or repeatable workflows so each new client doesn’t start from scratch. This increases margins and quality.
Track & Improve: Use Fathom or Plausible to monitor your page traffic and conversion. Test headlines, pricing, and CTA copy regularly to optimize performance.
🚀 How to Grow
Share before/after teardowns on LinkedIn and Twitter
Post client wins or testimonials weekly
Offer limited-time “first 5 spots” deals to create urgency
Bundle your offer with a free resource (e.g., audit + checklist)
Partner with newsletters or creators in your niche
Run a free teardown giveaway in exchange for email signups
Offer a “Pay What You Want” version to generate buzz
Add your offer link to all social bios and pinned posts
Launch on Product Hunt or Indie Hackers for visibility
Use Reddit/communities to answer questions and soft plug your offer
Run Twitter/X threads that teach and pitch at the end
Guest on niche podcasts to explain your process
Record short Loom videos breaking down common mistakes
Build an email list and send helpful weekly content
Add exit popups or CTAs to your blog/content site
Cold DM ideal prospects with a free value upfront
Ask past clients for referrals or to repost your offer
Create a "before-you-buy" FAQ video to reduce friction
Repackage your process into a mini course as a lead magnet
Show revenue milestones/build in public to build trust
🔥 Cool Stuff
(Bookmark these)
Want sh*tloads of business ideas? Get over 10,000+ in the Internet’s Biggest Business Ideas Database
Want to know problems that your next business should solve? Access the Problems & Pain Points Database.
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Want to grow your business? Here’s a database of tools that can help.
Want to promote your startup for free? Here’s a database of free places to promote your startup.
Want to turn your idea into a business? Check out this business idea checklist.
Want to differentiate from your competitors? Check out this Differentiation Strategy Guide
Want to get better results from your ads? Use these proven psychological ad positioning strategies.