How to Start an Overseas Talent Newsletter

Hey, thanks for joining for another week of New Venture Weekly.

More and more companies are looking to hire overseas talent.

It’s a cost-effective way to access a skilled workforce.

Here’s how you can capitalise on this trend with a niche newsletter:

• Start a newsletter for a high-paying niche (I’ve included a huge list below)

• Include educational content, news and links to remote jobs for that niche

• Create a job board or work directly with brands to connect your readers to remote jobs

Let’s jump in!

🗞️ Things worth checking out

The best businesses solve specific problems so I’ve created an ever-expanding database of problems that are begging for a better solution. Check it out here.

Want to start a business but don’t know where to begin? I created an email-based course that helps you find a profitable business idea, validate demand and make your first sale within 5 days. Start your business now.

Are you struggling to find the perfect business idea? What if you could consistently generate profitable business ideas, anytime you wanted? The Idea Factory is designed to help you do exactly that.

⭐️ Examples:

• We Work Remotely ($4m profit a year - scaled to $400k/y with just 2 employees)

• RemoteOk ($31k/m as a solo-founder)

• Onlinejobs.ph ($10m per year)

• Somewhere ($15m per year)

• 4 Day Week

• Remotive

• NoDesk

📈 Stats:

• 62.5% of global digital and tech companies from US/UK/NZ/AUS/EU were outsourcing to India between 2018-2022. (Source)

• In 2022, India accounted for 17% of digital and tech roles originating from the US. This is projected to increase to 20% by 2025. (Source)

• It's projected that 45% of all new hires in the US will be foreign-born employees by 2025. (Source)

• The remote workplace services market is expected to grow from $20.1 billion in 2022 to $58.5 billion by 2027 at a CAGR of 23.8%. (Source)

• As of August 2024, 22.8% of US employees worked remotely at least partially, accounting for 35.13 million people. (Source)

🧐 Opportunities:

Here are some niches you could target:

• Software Engineers

• Full-Stack Developers

• Data Scientists

• Data Engineers

• Machine Learning Specialists

• AI Consultants

• Cybersecurity Specialists

• Cybersecurity Analysts

• Network Engineers

• Security Architects

• Cloud Engineers

• Financial Analysts

• Bookkeepers

• Digital Marketers

• SEO Specialists

• PPC Managers

• Social Media Strategists

• Content Marketers

• Graphic Designers

• Video Editors

• Animators

• UX/UI Designers

• CAD Designers

• Mechanical Engineers

• Structural Engineers

• Electrical Engineers

• Customer Success Managers

• Sales Representatives

• Account Managers

• Technical Support Specialists

🛠 How to Build:

Ok so here’s how this model works:

Step 1: The Newsletter

You create a newsletter using Beehiiv or Kit for overseas talent seeking remote jobs in the USA/UK/Canada/Australia in your chosen niche.

• For example, a newsletter for Software Developers in India, LATAM & South-East Asia.

• Newsletter subscribers in these markets are generally very cheap compared to the USA so you can scale very quickly.

Step 2: The Content

You include sections for:

• Educational content

• Remote job listings

• Industry news

• Polls

Step 3: Job Board

Create a free job board using Niceboard or JBoard or Smart Job Board and reach out to companies in the USA/UK/Canada/Australia to post remote jobs for your niche.

After you have enough jobs listed you can start charging companies to boost their listings to your newsletter audience.

Step 4: Extra Monetization

Create a course for your niche and sell it to your international audience. For example, a digital marketing course

Step 5: The Agency

You can also create a recruitment agency like Somewhere.com (formerly Support Shepherd) and charge 10-20% of the first-year salary as a placement fee.

You can also charge a membership fee to your subscribers for exclusive jobs and resources.

🚀 How to Grow:

• Meta Ads: You can run ads in these markets and get subscribers for very cheap (like $0.25/sub). At that cost, you’d only need to spend $5k before reaching 20k subscribers.

• SEO-Optimized Content: Create blog posts or a resource section on your site about “remote job trends,” “overseas hiring,” etc., to attract organic search traffic.

• Job Board Partnerships: Partner with job boards for cross-promotions, adding your newsletter as a “recommended resource” on their platform.

• Referral Program: Incentivize current subscribers to refer friends with rewards, like access to premium job listings or exclusive guides.

• LinkedIn Groups: Engage in LinkedIn groups focused on remote work, freelancing, and international employment to share insights and drive traffic.

• Lead Magnets: Offer free resources (e.g., salary guides or remote work checklists) in exchange for email sign-ups.

• Guest Posts/Collaborations: Write guest articles on sites or blogs that focus on remote work and international business.

🔥 Cool Stuff

(Bookmark these)

• Find problems that need business solutions - Access the Problems & Pain Points Database.

• Want to grow your business? Here’s a database of tools that can help.

• Want to promote your startup for free? Here’s a database of free places to promote your startup.

• Want to turn your idea into a business? Check out this business idea checklist.

• Want to differentiate from your competitors? Check out this Differentiation Strategy Guide

• Want to run ads for your business? Use these proven psychological ad positioning strategies.

• Like the newsletter and want to show your support? You can buy me a coffee here.

🤯 Recommendations

Get your news where Silicon Valley gets its news 📰

The best investors need the information that matters, fast.

That’s why a lot of them (including investors from a16z, Bessemer, Founders Fund, and Sequoia) trust this free newsletter.

It’s a five minute-read every morning, and it gives readers the information they need ASAP so they can spend less time scrolling and more time doing.

Subscribe for free

Run CTV Ads on Roku This Q5

• “Q5” is a key post-holiday shopping period

• Reach shoppers where they’re streaming – on Roku

• You can run self-serve CTV ads for just $500

Discover CTV performance on Roku

Bootstrapped Growth

The best strategies, tools & resources to supercharge your SaaS growth.

Every Tuesday, you get 3 marketing examples, 2 free resources, and 1 growth strategy breakdown.

Subscribe in one click