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This week, we’re diving into how one-person agencies are using AI to punch way above their weight.
No team. No freelancers. No bloat.
Just a tight stack of tools (and a clear workflow) that lets you offer full-stack marketing services by yourself.
And yes, people are doing this right now. Charging thousands per client. Running lean. Working from anywhere.
In this breakdown, you’ll learn:
How to replace an entire team with AI tools
Niches you can target with your one-person agency
How to get started and how to get your first clients
Let’s get into it.
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⭐️ Examples
Alex Rivera ~£5K+/month
Alex runs a full-service boutique agency powered almost entirely by AI. They use ChatGPT, SEO tools, design automation, analytics agents, all in a tight 5-day workflow.
Donald King – bootstrapped + viral growth
Ex-PwC consultant leveraged AI and social virality to launch a marketing agency helping legacy CEOs build TikTok brands.
Barbara Jovanovic – Six‑figure solo agency
Barbara operates a full-service content marketing agency by herself. She uses AI for drafting, repurposing, editing, SEO, social, and analytics. It’s the full team replaced by tools like ChatGPT, Claude, Super Whisper, Descript, etc
What to Copy
Replace fixed roles with an AI stack. All run core services solo using tools for content, design, and analytics.
Use repurposable content. Start with source material (interviews, webinars), repurpose across channels.
Charge real service rates. These aren’t cheap gigs—six figures, £5K/month, or $150K/year.
Run a clean, lean workflow. 5‑day content cycles, single client call → full deliverables via AI.
🧰 Tools:
Replace writers, editors, designers, and strategists with a focused AI stack:
Writing & Content Creation
ChatGPT / Claude – long-form writing, summarising, repurposing
Jasper – templated marketing content
Copy.ai – workflow-based ad, email, and social copy
Writesonic – SEO blog automation
Voice, Video & Transcription
SuperWhisper – voice-to-text from self-recorded audio
Riverside – record high-quality interviews, webinars, podcasts
Descript – edit video/audio like a doc, transcribe, cut social clips
Granola – chat with transcripts and pull insights
Design Tools
Figma – collaborative design (for branding, UI mockups, etc.)
Canva / Canva AI – social content, decks, and visuals with templates
Adobe Express – lightweight version of Photoshop/Illustrator for quick assets
Ideogram – AI image generation with better handling of text
Midjourney/Sora – AI visuals and stylised imagery
Looka – AI logo and brand identity generator
Gamma - AI presentations
Lovable/Bolt/Cursor - AI website and web app builders
Video Editing & Motion Tools
RunwayML – AI-based video editing, motion tracking, and content generation
Pika Labs – text-to-video tool, good for short stylised clips
Kapwing – online editor for short-form video content (clips, subtitles, etc.)
Veed.io – easy video editing and repurposing for social
HeyGen – script to talking-head AI presenter videos
Synthesia – avatar-led explainer videos for B2B brands
Montage / ArcAds - AI UGC ad generation
Data & Analytics
Browse AI – scrape and monitor web data
Hex – explore and visualise marketing data with AI
Obviously.ai – build predictive models and dashboards
ChatGPT Code Interpreter / Claude Pro – analyze CSVs, trends, performance
Planning & Ops
Notion AI – content SOPs, project docs, content calendar
Airtable – editorial pipeline and asset tracker
Trello – visual task boards for client work
Zapier / Make / N8N – connect tools and automate workflows
Communication & Personalisation
Humata / AskYourPDF – extract insights from strategy decks and PDFs
Typewise / Compose.ai – AI email and outreach writing
Texts.com – unified inbox for managing multiple client comms
Tactiq – capture meeting transcripts and highlights live in calls
💡 Niches
SaaS startups
Solo consultants and coaches
Indie product creators
Local service businesses (e.g. dentists, physios, tradies)
DTC ecommerce brands
Real estate agents
Lawyers and legal firms
Accountants and bookkeeping services
Private medical clinics
Fitness trainers and gyms
Online course creators
YouTubers and podcasters
Newsletters
B2B service providers
Financial advisors
VC-backed startups with no marketing hire
Personal brands
Nonprofits and NGOs
Event organisers and conferences
Niche agencies with no content team
Recruiters and headhunters
Property developers
Private schools and education providers
Travel agents and tour operators
Hospitality businesses (e.g. boutique hotels, cafes, bars)
🎬 How to Start
1. Startup Capital Needed
ChatGPT/Claude Pro: £20–£30/month
Descript or Riverside: £10–£20/month
Notion / Airtable / Canva: Free to £10/month
Domain + Landing Page: £10–£30
Optional extras: Zapier, Midjourney, Pika – £10–£30
Total: £50–£100/month
2. MVP = 1 Client, 1 Service
Pick 1 niche + 1 core offer (e.g. weekly LinkedIn posts for startup CEOs).
Use founder interviews or voice memos to generate content.
3. First Sales Tactics
DM 20 ideal clients on LinkedIn or X with a custom audit
Repackage your own content to show proof
Offer a free trial post to get a testimonial
Cold email 30 leads with a Loom + AI demo
List on Contra, Workello, or low-noise freelance sites
4. Revenue Benchmarks
£1,000/month = 1–2 clients on basic content packages
£5,000/month = 3–5 clients + weekly repurposing
£10,000+/month = Add tiered offers or niche into VC-backed B2B
5. When to Productize
Once your workflow is repeatable
Build a Notion or Airtable dashboard
Turn into a fixed-scope content service or async subscription offer
(Think: “£750/mo for 4 posts + 1 blog from 1 call”)
🛠 How to Build
1. Pick a Niche With Urgent Marketing Problems
Target founders or businesses who:
Post inconsistently
Rely on word-of-mouth
Don’t have a marketing hire
Look for niches where content = revenue (e.g. SaaS, personal brands, coaches, service pros).
Validate with LinkedIn/X—if they're active but messy, they're a fit.
2. Build a Repeatable Content Engine
Use tools like:
ChatGPT to extract insights + draft long-form content
Descript to turn voice into video clips
Notion to track content plans per client
Template your workflow: 1 input → 4+ deliverables (post, blog, newsletter, video)
3. Create a Dead-Simple Offer Page
Use Carrd, Lovable/Bolt or Framer
Explain your niche, your process, and show 1–2 samples
Keep pricing fixed (e.g. “£500/mo for weekly content from 1 call”)
4. Deliver Everything Async
Use tools like Trello, Notion, or Airtable to deliver content
Limit client calls—set clear revision rules
Batch creation to keep your week lean
5. Automate + Scale
Set up Zapier/Make to move files, update tasks, notify clients
Use project memory in ChatGPT to maintain voice/tone
Once proven, sell higher-tier offers or add AI coaching for founders
🚀 How to Grow
DM 20 ideal clients on LinkedIn/X with a short audit or idea
Record a Loom video explaining how you’d improve their content
Offer 1 free blog or 3 social posts in exchange for a testimonial
Turn your own content into a portfolio (write as if you’re ghostwriting for them)
Join founder/creator communities (Trends, IndieHackers, Twitter groups)
Create a one-pager offer in Notion and share it in niche Discords/Slack groups
Run Meta or X ads to a simple “Done-for-You Content” landing page
Cold email founders of small SaaS tools or newsletters with samples
Publish breakdowns of well-performing posts and tag the creators
Get on podcasts or newsletters targeting small business owners
Answer marketing questions on Reddit (r/Entrepreneur, r/SmallBusiness)
Offer a “Founder's Content Sprint” for £0 upfront + pay if happy
Use X/LinkedIn to build in public and share client results (even small ones)
Offer strategy calls via Twitter DMs or Calendly
Partner with designers or devs to cross-reference clients
👀 Things Worth Checking Out
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Access the internet’s largest database of business ideas - over 10,000 ideas with startup guides, growth strategies, and niche opportunities.
The best businesses solve specific problems, so we created a database with hundreds of problems begging for a solution.
🔥 Cool Stuff
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