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This week, we’re unlocking the surprising potential of niche job boards.

  • Tiny initial investment.

  • Massive profit margins.

  • A steady stream of highly targeted recurring revenue.

In this breakdown, you’ll learn:

  • How to launch your Minimum Viable Product (MVP) for as little as £140.

  • The step-by-step process to land your first paying employer, fast.

  • Strategies to scale your board to £1K, £5K, and even £10K+ per month.

Let’s get into it.

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⭐️ Examples

Here are three real-world examples of individuals who built successful businesses around niche job boards:

Pieter Levels - Remote OK (and Nomad List Jobs)

Pieter Levels manages successful niche sites like Remote OK, a remote job board. His "build in public" strategy and strong personal brand attract a large audience by focusing on growing niches such as remote work. His success is due to rapid iteration, strong SEO, and a clear value proposition for remote-first companies.

David Walsh - CSS-Tricks Job Board

David Walsh, founder of CSS-Tricks, ran a successful job board for front-end and JavaScript development. It thrived by offering premium listings to a qualified audience, leveraging the blog's authority and traffic.

Ben Tossell - No-Code Jobs (within Makerpad)

Ben Tossell created Makerpad, a no-code platform and community with a successful job board for no-code talent. It became a trusted source for specialized skills, attracting job seekers and employers by leveraging community trust.

What to Copy

  • Deep Niche Focus: Target a highly specific audience or industry where a clear demand for specialized talent exists. Avoid broad categories; aim for precision.

  • Leverage Existing Audiences: Build or tap into an engaged audience first (via content, community, or personal brand). A job board is often a powerful monetization channel for pre-existing traffic and trust.

  • Build Authority & Trust: Position yourself or your platform as the go-to expert or trusted hub in your chosen niche. This attracts both quality job seekers and employers willing to pay for access.

  • Prioritize Simplicity & Value: Focus on delivering the core value of connecting candidates and jobs efficiently. Avoid over-engineering; use simple tools, automate where possible, and iterate based on user needs.

🧰 Tools

  • Niceboard – All-in-one, no-code job board platform with built-in payments and custom domains

  • JobBoardly – Simple job board SaaS with monetization features and email capture

  • Webflow + Jetboost – Customisable setup for a highly branded board with search and filtering

  • Airtable + Softr – Quick to launch with visual front-end and flexible backend

  • Boardbase – Lightweight and slick job board builder with modern UI

  • Beehiiv – Ideal if you're building an audience-first job board with newsletter monetization

  • ConvertKit – Powerful for email-first job boards, especially if you want automations

  • Lemon Squeezy – Easy Stripe alternative for selling listings and subscriptions

  • Plausible – Lightweight analytics to track visits, clicks, and popular roles

  • Zapier or Make – Automate job submissions, payments, and newsletter sync

  • Fathom Analytics – Privacy-focused traffic insights for job board pages

  • Tally or Typeform – Use for employer intake forms or job seeker profiles

  • Notion – Use as your internal CRM or even as a public-facing job board MVP

💡 Niches

  • AI Ops professionals

  • Fractional CFOs

  • Climate tech startups

  • Remote LatAm talent

  • Web3 marketers

  • Ethical hackers & security engineers

  • DTC ecommerce operators

  • Podcast editors

  • Virtual assistants for solo founders

  • No-code developers (Bubble, Webflow, etc.)

  • Creator economy roles (YouTube, TikTok, etc.)

  • Female-founded startups

  • Pre-seed & seed stage startups

  • Deep tech & research labs

  • Edtech professionals

  • Mental health professionals

  • Indie SaaS companies

  • B2B growth marketers

  • Biotech & medtech specialists

  • Solopreneur support roles (Ops, EA, marketing)

  • B2B cold outreach pros (email + LinkedIn)

  • Angel investor & family office roles

  • Bootstrapper-friendly contract gigs

  • Remote legal talent

  • Nonprofit and social impact roles

  • AI prompt engineers and trainers

  • Migration/visa-friendly remote jobs (UK, EU, US)

🏆 Key Success Factors

  • Focus on a specific niche with high hiring volume or hard-to-fill roles

  • Seed the board with high-quality listings before asking for payment

  • Build an email list from day one to drive repeat traffic

  • Package listings with newsletter or social promotion for higher value

  • Partner with niche creators or communities to tap into warm audiences

🎬 How to Start

1. Startup Capital Needed

  • Niceboard or JobBoardly: £20–£50/month

  • Beehiiv or ConvertKit (free tier to start): £0–£30/month

  • Domain + Landing Page (via Carrd/Webflow): £10–£30

  • Optional: Zapier/Make for automation – £0–£20/month

Total: £30–£100/month

2. MVP = 1 Niche, 1 Distribution Channel

  • Pick a tight niche (e.g. remote podcast editors)

  • Manually list 5–10 jobs to seed the board.

  • Use your personal network or existing job listings as a start.

3. First Sales Tactics

  • DM 20 companies in the niche offering a free listing

  • Scrape job posts from X/LinkedIn and repost with credit

  • Add value by curating roles into a clean weekly email

  • Ask niche creators/newsletters for a paid promo swap

  • List your board on job board directories (e.g. Boardlist, Jobspresso)

4. Revenue Benchmarks

  • £500/month = 5–10 paid listings/month

  • £2,000/month = Sell bundles, featured spots, newsletter slots

  • £5,000+/month = Add subscription plans for hiring teams or memberships for candidates

5. When to Productize

  • Once you have 50+ subscribers and 5+ paying clients

  • Add auto-posting tools for employers

  • Bundle listings + newsletter promotion as a package

  • Introduce monthly hiring plans with credit-based listings

🛠 How to Build

1. Pick a Niche With Clear Hiring Demand

  • Look for active job posts on LinkedIn, Reddit, or Twitter

  • Prioritise roles where trust or relevance matter more than volume

  • Avoid overly broad markets - go deep, not wide

2. Launch with a Simple, No-Code Stack

  • Use Niceboard, JobBoardly, or Softr + Airtable to go live fast

  • Add Beehiiv or ConvertKit to capture emails

  • Set up a basic domain and brand in under a day

3. Seed It Manually

  • Add 10–20 curated listings (scraped, credited, or submitted)

  • Highlight jobs in your weekly newsletter or socials

  • Use tags and filters to improve browsing and SEO

4. Build a Repeatable Posting Workflow

  • Use Tally or Typeform for employer submissions

  • Automate posting approvals and payments via Zapier or Make

  • Store jobs in Airtable or Notion for internal tracking

5. Layer on Monetization

  • Offer featured listings and newsletter sponsorships

  • Sell subscription plans for recruiters or hiring bundles

  • Launch upsells: candidate lists, employer branding add-ons

🚀 How to Grow

  • DM hiring managers with a free listing offer

  • Share curated weekly job roundups on LinkedIn, Reddit, or X

  • Partner with niche creators or newsletters for shoutouts or swaps

  • Run Meta/X ads targeting job seekers or small hiring teams

  • Add a “Post a Job” CTA to your email footer and social bios

  • Post “Job of the Week” content to drive attention to high-value roles

  • List your board on job board directories like BoardList or WorkinStartups

  • Turn job listings into carousels or quote graphics for LinkedIn/X

  • Ask employers for testimonials to build trust

  • Run giveaways (e.g. free featured listing) to grow your email list

  • Start a free community or Slack group for your niche

  • Share success stories (e.g. “X got hired via this board”)

  • Offer limited-time discounts to early posters

  • Scrape + repost roles with proper credit to build up supply

  • Publish hiring guides or salary benchmarks to rank on Google

👀 Things Worth Checking Out

🔥 Cool Stuff

(Bookmark these)

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