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Five problems, trends, or stats you can turn into a business. We find the opportunities, you build.
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Discover a new untapped trend every week. We analyse where attention's shifting, why it matters, and how you can capitalise early. This is where we predict the future.
This week, we’re unlocking the potential of content repurposing services.
Low overhead. High scalability. Recurring revenue from content-hungry businesses and creators.
In this breakdown, you’ll learn:
How to launch a content repurposing agency with zero design or video skills.
The exact offers clients are paying $500–$5,000/month for.
How to use AI and automation to 10x your output without hiring a team.
Let’s get into it.
👀 Things Worth Checking Out
⭐️ Examples
Amy Woods – Content10x
Amy Woods founded Content10x, a content repurposing agency focused on B2B brands and professionals. Her team transforms webinars, podcasts, and blog content into a suite of assets across LinkedIn, YouTube, and newsletters.
Chopcast – Repurposing Engine for SaaS
Chopcast is a Dublin-based agency that turns webinars and podcasts into dozens of short-form video clips for LinkedIn, Reels, and YouTube Shorts. They lean on AI-assisted clip detection to save editing time and deliver content fast.
Katie Harp – Creative Repurposing Studio
Katie Harp runs a solo agency helping creatives, coaches, and solopreneurs turn their back-catalogues into social content, emails, and lead magnets. Her workflow is built on clarity, consistency, and repeatable results.
What to Copy
Niche the Client, Not the Format: All three focus on a tight audience—SaaS, B2B, or personal brands.
Build Repeatable Workflows: Templates and AI help them scale without burnout.
Sell Outcomes, Not Deliverables: Their value isn’t "clips" or "posts"—it’s growth, reach, visibility.
Highlight Speed and Consistency: Fast delivery and reliable output are key differentiators.
🧰 Tools
Descript – Edit video/audio by editing text; great for podcast-to-clip workflows
CapCut – Free TikTok/YouTube Shorts editor with templates and captions
Canva – Design templates for carousels, quote cards, and thumbnails
Opus Clip – Auto-generates short clips from long videos using AI
ContentFries – Multiplatform repurposing with batch scheduling
Notion – Use as a content calendar and production tracker
Airtable – Structured CMS for managing posts and formats
ChatGPT – Summarize content, rewrite in new formats, draft hooks
Zapier – Automate file uploads, task creation, and publishing
Loom – For onboarding clients or async content reviews
Google Drive + Folders – Easy file sharing with clients
Metricool – Schedule and track social content across platforms
💡 Niches
YouTube creators with 10K+ subscribers
Coaches with podcasts
B2B SaaS founders
Agencies
Indie hackers
Startup CEOs trying to grow a personal brand
Wellness creators
Niche newsletters
Authors and speakers with back catalogs of content
DTC brands
Service providers who speak on podcasts
🏆 Key Success Factors
Define 2–3 repurposing packages with clear deliverables
Use one niche platform (e.g., YouTube > TikTok or Podcast > LinkedIn)
Offer speed: 24-72hr turnaround is a key selling point
Productize onboarding: intake form + async Loom review
Track results: include follower/engagement growth in reporting
🎬 How to Start
1. Startup Capital Needed
Canva: Free
Opus Clip or ContentFries: £30/month
Loom: Free to start
Domain + landing page (Lovable): £20
Optional: Descript or CapCut (free tier works)
Total: £60 or less
2. MVP = 1 Client, 1 Workflow
Pick a niche (e.g., coaches with podcasts)
Offer a free trial to 1 client: turn one podcast into 3 short videos and a LinkedIn post
Build a simple feedback loop: Google Form + Loom review
3. First Sales Tactics
DM 20 creators per day with a free repurpose offer
Join Facebook/Slack groups for your niche
Search for podcast guests and pitch them content bundles
Offer repurposing inside Upwork/Fiverr gigs to build early case studies
Publish before/after examples on Twitter/LinkedIn
4. Revenue Benchmarks
£500/month = 2 clients on basic plans
£2,000/month = 5 clients on mid-tier plans
£5,000+/month = 10+ clients on auto-renewing content bundles
5. When to Productize
Once you've worked with 3+ paying clients
Build a Notion dashboard or Airtable workflow
Create 3-tiered service packages (e.g., Bronze/Silver/Gold)
Add case studies and results tracking to your site
🛠 How to Build
1. Systemize Your Workflow
Build a production checklist: intake > script > edit > review > deliver
Use templates for social posts, captions, and thumbnails to ensure consistency
Store assets and naming conventions in Google Drive or Notion
2. Choose Your Core Format
Start with one content type (e.g., podcast > LinkedIn clips or YouTube > Shorts)
Define your deliverables: how many clips, posts, or designs per batch?
Create a visual style guide clients can approve up front
3. Setup Your Tech Stack
Content tracking: Notion or Airtable for project management
AI tools: ChatGPT for captions, hooks, and summaries
Editing: CapCut or Descript for quick turnaround
Delivery: Google Drive folders organized by client/content type
4. Build Repeatable Packages
Tier 1: 3 short videos + 1 carousel/week
Tier 2: 5 short videos + 3 carousels + email copy/week
Tier 3: “Everywhere Bundle” with multi-platform repurposing
5. Optional: Prep for Scale
Train a freelancer to handle editing or formatting using your SOPs
Use Zapier to move files from client intake to your workspace
Offer Slack or async Loom updates for higher-end clients
🚀 How to Grow
Share before/after content transformations on Twitter, LinkedIn, and Instagram
Create mini case studies showing how 1 video became 10+ assets
DM creators and founders with a Loom mockup of how you'd repurpose their content
Run a weekly “repurpose breakdown” series using your own or public content
Partner with podcast editors, YouTube consultants, or ghostwriters for referral swaps
Launch a lead magnet (checklist, Notion board, carousel template) to build an email list
Join creator, coach, and founder communities and showcase your results
List your offer on marketplaces like Contra, Clarity.fm, and Product Hunt Services
Ask every client for a testimonial and permission to share their repurposed work
Offer limited-time discounts or free trials for new client referrals
🔥 Cool Stuff
(Bookmark these)
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