How to Sell Lead Magnets

Learn how to profit from lead magnets with 3 actionable business ideas, all the tools you need, and niches you can target.

November 21, 2024

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If you've ever tried cold emailing, you know the hardest part isn't sending the email- it's getting the recipient to care.

Cold emails without a strong value proposition tend to fail.

Likewise, if you’ve ever tried lead generation on Meta or Google you’ll likely have run into the same issue.

Having access to high-quality lead magnets is super valuable for many business owners.

So today we’ll explore how you can sell lead magnets in 3 different ways.

Let’s jump in!

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⭐️ Examples/Tools:

📈 Stats:

  • 61% of marketers consider generating traffic and leads to be their biggest challenge. (Source)

  • 79% of marketing leads fail to convert without proper follow-up, highlighting the importance of effective lead magnets. (Source)

  • 50% of marketers consider lead generation a top priority in their marketing campaigns. (Source)

  • 53% of marketers allocate more than half of their budget to lead generation. (Source)

  • Content marketing strategies using lead magnets deliver 3x more leads than outbound lead generation strategies. (Source)

  • 72% of businesses say that PLR products helped scale content creation efforts without increasing capital. (Source)

🧐 Opportunities:

Opportunity #1 - A Platform to Buy/Sell Proven Lead Magnets

Create a marketplace where marketers can buy, sell, or license high-converting lead magnets.

Buyers could customize them for their own lead-gen efforts.

Think of it like Etsy but for templates, whitepapers, and email opt-ins.

How to Build It:

  • Research the Market: Identify demand among marketers, agencies, and small business owners for pre-designed lead magnets. Look for niches with a high need for content (e.g., SaaS, real estate, or personal finance).

  • Define the Platform: Build a marketplace with features for buying, selling, and licensing lead magnets. Include categories like templates, guides, email opt-ins, quizzes, and checklists.

  • Build the Site: Use platforms like Sharetribe, Webflow, or custom solutions with a backend (Next.js + Supabase). Include functionality for previewing products, reviews, and secure transactions.

  • Build a Seller Base: Recruit designers, content creators, and agencies to list their lead magnets. Offer incentives like early-bird access or higher revenue shares for initial sellers.

  • Launch: Leverage paid ads, cold email, outreach to marketing communities, and offer lead magnets of your own.

How to Grow It:

  • Expand Categories: Add subcategories for specific niches or industries (e.g., fitness, SaaS, real estate).

  • Enable Customization: Add a built-in tool for buyers to customize templates directly on the platform.

  • Build a Subscription Model: Offer a premium subscription for unlimited downloads or exclusive access to top-tier content.

  • Partner with Agencies and Tools: Collaborate with email marketing or CRM platforms to integrate your marketplace or co-market your services.

  • Scale Globally: Allow international sellers to upload assets and offer localization tools for different languages or markets.

Opportunity #2 - A Lead Magnet Creation Agency

Offer bespoke lead magnet design and strategy services for businesses.

Many companies lack the time or expertise to create effective resources - fill that gap with done-for-you services.

How to Build It:

  • Specialize: Choose a niche or industry (e.g., SaaS, personal coaching, or e-commerce) to focus on. Start with lead magnets like eBooks, quizzes, templates, or webinars that are proven to convert in that industry.

  • Develop Processes: Create workflows for client onboarding, research, design, and delivery. Use tools like Trello or ClickUp for project management.

  • Hire Talent: Assemble a team of writers, designers, and marketers who understand lead generation. Start with freelancers if you want to keep overhead low.

  • Showcase Results: Create a portfolio of case studies showing your lead magnets’ ROI for past clients. Offer discounts or pilot projects to build these case studies early on.

  • Leverage Cold Outreach: Use cold email and LinkedIn to pitch your services to potential clients. Offer a free consultation or audit of their current lead generation strategy to hook them in.

How to Grow It:

  • Diversify Services: Expand beyond content creation to include strategy, newsletters, and campaign management.

  • Create Retainers: Offer ongoing lead magnet creation packages for clients who run consistent campaigns (e.g., quarterly eBook launches or monthly templates).

  • Build Templates: Sell pre-made lead magnets in your niche to smaller clients with limited budgets.

  • Focus on Referrals: Offer incentives for existing clients to refer new businesses.

  • Use Paid Ads: Run ads targeting business owners or marketers struggling with lead generation. Highlight your case studies and testimonials.

Opportunity #3 - An Online Store for Lead Magnets

Build a store that sells ready-made lead magnets, like ebooks, guides, and templates.

This could focus on niche industries or broader marketing needs

You could even provide customization options for a premium.

How to Build

  1. Pick a Niche:

    • Focus on a specific niche, like real estate templates, fitness eBooks, or SaaS whitepapers. Research what businesses in your chosen niche need most (e.g., templates for social media, opt-in pages, quizzes).

  2. Create Initial Products:

    • Develop a few high-quality, customizable lead magnets as your base inventory. Outsource creation to freelance designers and copywriters if needed.

  3. Choose a Platform:

    • Start with Shopify, Gumroad, or Lemonsqueezy for an easy-to-launch storefront. Add customization features like editable Canva templates or branded PDF options.

  4. Pricing and Bundles:

    • Offer single items at a lower price (e.g., £9-£29 per lead magnet). Create premium bundles (e.g., a full lead generation toolkit for £99-£199).

  5. Develop an Upsell Strategy:

    • Provide branding services for an additional fee and add an option for users to get unique content tailored to their needs.

How to Grow

  1. Leverage Content Marketing:

    • Write blog posts or create videos about "Best Lead Magnet Examples for [X Niche]" to rank for relevant keywords.

  2. Use Affiliates:

    • Set up an affiliate program where creators and marketers earn commissions for promoting your store.

  3. Run Paid Ads:

    • Use targeted Facebook and Google Ads to reach your niche audience. Offer free lead magnets as a tripwire to drive traffic.

  4. Engage Influencers:

    • Partner with niche influencers to promote your store through case studies or walkthrough videos.

  5. Add Recurring Revenue:

    • Introduce a subscription service where customers get access to a new lead magnet every month for a flat fee.

🔎 Niches:

  • Personal Finance

  • Fitness and wellness

  • Nutrition and dieting

  • Parenting

  • Travel and adventure

  • Remote work

  • Productivity and time management

  • Digital Marketing

  • Graphic design

  • Photography

  • Writing and publishing

  • Entrepreneurship

  • E-commerce

  • Real estate

  • Stock trading

  • Cryptocurrency

  • SaaS tools

  • Coaching and consulting

  • Career development

  • Mental health

  • Mindfulness and meditation

  • Relationships and dating

  • Wedding planning

  • DIY and crafts

  • Home Improvement

  • Gardening

  • Pet care

  • Education and homeschooling

  • Language learning

  • Music Production

  • Art and illustration

  • Gaming

  • Tech reviews and tutorials

  • App development

  • Event planning

  • Nonprofit management

  • Social media growth

  • Email marketing

  • Blogging

  • Dropshipping

  • Fashion and beauty

  • Skincare

  • Sustainable living

  • Cooking and baking

  • Wine and spirits

  • Outdoor sports

  • Car enthusiasts

  • Luxury lifestyle

  • Hobbies and collectibles

  • Health tech innovations

🛠 Useful Tools:

🔥 Cool Stuff

(Bookmark these)

🤯 Recommendations

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