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Hey, quick question:
What do five of the top 10 most-watched YouTube channels in the world have in common?
They’re all for kids.
CocoMelon alone pulls in 1.5 billion views a month. That’s not a typo. And most of that content? It’s not even educational — just recycled nursery rhymes and animated noise.
But that’s the opportunity.
Thanks to new AI tools like Google Veo 3 and Kling 2.1, creating Pixar-style animated content is now a one-person job. No studio. No team. No budget blowout.
This week in NVW:
The $3B CocoMelon playbook (and how it really makes money)
Why educational kids content is a massively underpriced niche
How to use AI to launch this weekend
12 business models beyond just YouTube
Let’s break it down.
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⭐️ Examples
Edutainment YouTube Channels
These guys built media empires with simple content + smart IP plays.
CocoMelon – $3B exit. Nursery rhymes + simple stories turned into global IP (Netflix shows, toys, books, etc.)
Blippi – Sold for ~$70M. Educational adventures with a single host. Expanded into toys and live shows.
Little Baby Bum – $8M/year before acquisition. 2D songs and stories. Zero live actors, just animation.
Super Simple Songs – Used simple visuals and repetitive structure to teach language, math, and emotions.
Pinkfong (Baby Shark) – Turned a viral song into a billion-dollar franchise: apps, games, TV, merch.
What to copy:
Evergreen topics (ABCs, brushing teeth, safety, emotions)
Repetition + music = retention
Build characters for long-term IP value
SaaS & Tools for Parents, Teachers & Creators
Osmo – Physical + digital learning games for kids (sold to BYJU’S for $120M)
Storybird – SaaS for creating children’s stories collaboratively, with illustrations. Great UX.
TalesUp / StoryJumper – Platforms for kids and parents to co-create illustrated stories.
Kibou – AI story generator app for parents (marketed as "bedtime stories in your pocket")
Vooks – Netflix for kids’ books, with animated narration. High retention, recurring revenue model.
What to copy:
AI story tools that let parents generate personalised content
Platforms that help teachers/parents create classroom resources
Mix of SaaS + content + UGC (think: “Canva for kids’ books” or “GPT-powered bedtime stories”)
Mobile Apps & Interactive Products
Khan Academy Kids – Free, high-quality educational app with animated characters + progression system
Sago Mini – Interactive play apps for toddlers. Bought by Toca Boca. Simple, thoughtful UX.
Endless Alphabet / Numbers – One-word games teaching vocab + spelling with cute animations
Duolingo ABC – Spinoff app from Duolingo for early literacy. Strong gamification + UX.
Toniebox – Physical audio toy for kids to listen to stories/songs. Hugely successful DTC brand.
What to copy:
Gamified learning flows (Duolingo-style streaks, badges)
AI-personalised learning paths
Audio-first or screen-free products for parents concerned about screentime
Digital Product Examples
Busy Toddler – Sells PDFs of at-home educational activities for toddlers. Simple, wildly profitable.
Twinkl – Massive database of lesson plans, activities, and printable worksheets for teachers and homeschoolers.
Wondergrade – Sells mindfulness resources and activity kits for emotional development in kids.
Teachers Pay Teachers – Marketplace where educators sell digital lessons, worksheets, and resources.
HeyKiddo – Digital emotional health journal for kids + parents (journaling prompts, exercises, tracking)
What to copy:
Create premium PDF packs (e.g. "Kindergarten STEM at Home")
Sell AI-generated printable activity books
Build a digital product + upsell to a subscription (new packs monthly)
💡 Ideas
1. AI-Powered YouTube Channel
Create educational stories with tools like Veo or InVideo. Focus on teaching soft skills, emotions, or simple life lessons (e.g. empathy, problem-solving). Monetise via ad revenue, merch, music, and localised versions.
2. Personalised Bedtime Story Generator
Parents enter their child’s name, age, and a theme like kindness or bravery. The tool outputs a custom story with voiceover and music. Offer PDF downloads or upsell physical books. You can use Elevanlabs for the voiceovers and Suno for music.
3. Bilingual Story & Song Channel
AI-generated stories and songs in dual languages like English + Spanish or Mandarin. Targets global ESL markets. Monetise through YouTube, subscriptions, or school licensing. Add cultural characters or folklore-based lessons.
4. AI Lesson Plan Generator for Preschool
Parents or teachers input an age group, topic, and available materials. AI creates a week of themed activities and worksheets. Easy MVP using GPT + PDF export. Recurring model via monthly plans.
5. Custom Learning Path Builder
A tool that generates 15-minute daily learning routines tailored to the child’s level, age, and focus (e.g. motor skills, vocabulary). Could run as a web app or email-based product.
6. AI Show Builder
A drag-and-drop builder for teachers or creators to generate animated explainer videos using AI. Include templates for topics like brushing teeth, safety, or sharing. Output for YouTube or classroom use.
7. Printable Social Skills Packs
PDF activity kits teaching emotional intelligence, conflict resolution, and friendship. Build once in Canva, sell on Gumroad or Etsy. Great for homeschoolers and preschool parents.
8. Monthly Kids Activity Subscription
Each month includes a themed set of AI-generated stories, printable games, songs, and mini-lessons. Delivered via email or download. Keep it digital to simplify delivery.
9. AI Character Builder
A tool for parents or kids to create custom animated characters to use in stories, videos, or printable books. Add personality traits, voice, and design options. Monetise via downloads or SaaS.
10. Parenting GPT
A chatbot that answers preschool parenting questions like “how do I get my toddler to sleep?” or “best toys for 3-year-olds?” Built using ChatGPT with tuned prompts. Simple to build, easy to monetise.
11. AI-Generated Kids Podcast
Short weekly audio episodes with fun facts, moral stories, or simple science topics. Use ElevenLabs for voice and GPT for scripts. Monetise through sponsors or as a paid archive.
12. YouTube Shorts: 1-Minute Lessons
Tiny moral stories or lessons — sharing, apologising, trying new things — animated in 2D. Use Veo or InVideo. Post across YouTube Shorts, TikTok, and Instagram Reels. Funnel traffic to a product or subscription.
Reminder:
These ideas already exist, and that’s a good sign, not a red flag.
You don’t need to invent something no one’s ever seen before.
You just need to build a better version, for a specific audience, using new tools that give you an edge.
The goal isn’t to be first.
It’s to be better, faster, leaner - or more fun, more helpful, more you.
Execution is everything.
🛠 How to Build
1. Find the format
Pick a lightweight format that fits the content:
Want recurring engagement? → Build an AI-generated YouTube channel or podcast
Want passive income? → Make printables, PDF packs, or low-lift digital subscriptions
Want to scale tech? → Start with a no-code MVP or simple GPT-powered tool
Keep it small. One feature. One format. One age group.
2. Define your “why this” wedge
Pick a very specific hook — not “educational content for kids” but:
“Bedtime stories that teach emotional skills”
“Printable games that teach math without screens”
“Short 2D videos about common preschool struggles (sharing, fear of the dark, etc.)”
You need to be narrower than existing players, not broader.
3. Use AI to skip the hard stuff
Instead of hiring teams, use AI to move fast:
Scripts, prompts, lessons → ChatGPT
Voiceovers → ElevenLabs or PlayHT
Animations → Google Veo, InVideo, or Kling
PDFs + visuals → Canva + GPT
Web frontends → Framer, Typedream, Softr
APIs / backend logic → n8n or Make
Build the illusion of a polished product — even if the backend is duct-taped.
4. Ship before you’re ready
Give yourself a 48-hour build window. Here’s a weekend sprint format:
Day 1 (Saturday)
Morning: lock in the idea, niche, format
Afternoon: build with AI tools
Evening: polish 1-2 pieces of sample content or the landing page
Day 2 (Sunday)
Morning: publish publicly — on X, Reddit, or in parenting/teacher FB groups
Afternoon: collect feedback, test pricing or downloads
Evening: iterate, prep to scale or kill
Done is better than perfect. You can improve once people care.
5. Make the product a lead magnet
Even if you’re not sure how to monetise yet - build a waitlist or collect emails. Offer your first video, pack, or story for free. Get something in someone’s hands fast.
🚀 How to Grow
Facebook groups
Post free value in parenting or homeschool groups.
Offer your product. Ask for feedback. Start convos in DMs.
Pinterest
Pin your story, printable, or product.
Use Canva. Target keywords like “preschool games” or “teeth brushing stories.”
TikTok & Reels
Post clips of your AI stories, PDFs, or characters.
Narrate them. Show the process. Link in bio.
Reddit threads
Find parents asking for help (r/Parenting, r/Preschoolers, etc.)
Reply with your product. Don’t pitch — help.
Newsletter piggybacking
DM small parenting or education newsletters.
Offer your tool as a freebie or collab. Easy win-win.
Turn product into content
Show the thing in action.
Post screenshots, videos, and use cases across LinkedIn, X, TikTok.
Micro-collabs
Email small creators.
Offer them free access or a co-branded version.
Pitch it like a gift - not a partnership.
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