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Five Untapped Newsletter Ideas for 2025
Gone are the days of Morning Brew for X. These are the best newsletter formats you should be starting in 2025.
Hey, thanks for joining for another week of New Venture Weekly.
I’m trying out a slightly different formula this week that will hopefully make it quicker and easier for you to read while providing more value.
I might be biased here but I think newsletters are a great business to start.
So here are 5 of the best newsletters you can start in 2025 and how you can make money from them.
These are newsletters I’ve actually been thinking about starting myself but haven’t had the time for.
Let’s jump in!
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🧐 Opportunities:
#1 - Local Flight Newsletter
By now you’ve probably all heard of Jack’s Flight Club & Scott’s Cheap Flights (now called Going).
Both of these sites rake in millions a year by sending flight and holiday deals to their subscribers.
They make money through premium subscriptions, advertising, partnerships and affiliate deals.
I think these can be simplified and niched down into a basic newsletter for your local area.
For example, {Insert City} Flight Deals
To start you don’t need to do anything fancy - just go on Google Flights select your local city and put “anywhere” as the destination.
Play around with the dates and include the 5-10 bargain flights.
How do you get subscribers?
Run Meta ads to people in your city
Optimise your site for searches like “cheap flights from {city} and last minute flights from {city}
Go into Reddit subs and Facebook groups for your local area and add value by sharing the flight deals for free
How do you make money?
Partner with local travel agencies
Sell travel accessories
Premium subscriptions
Travel Itineraries
Sell travel agent services
To scale it up you might want to look at APIs and partnerships to make finding the flights a little easier. You can also expand to other cities and just rinse and repeat.
#2 - Sports Team Newsletter
Create a fan-driven unofficial sports team newsletter.
What to include?
Historical/legendary moments
Recent results
Player interviews
Run surveys and polls on lineup/score predictions
Transfer rumours
Injury news
Insider gossip
Upcoming fixture history & facts
Run surveys on the player of the match/month/year
Run competitions for signed memorabilia
Season speculation
Basically, whatever you’d find in a subreddit for a sports team you can include.
How do you get subscribers?
Meta ads
Post content from your newsletter on Twitter
Make YouTube reaction videos
Post value in your team’s subreddit
How do you make money?
Sell team-specific art and apparel like Art of Football
Run ads
Premium subscription for Fantasy Football picks
Premium subscription for sports betting picks
Premium subscription for extra content
#3 - Points Maxxing Newsletter
There’s an enormous community of people who collect travel reward currencies.
Airline miles and Membership rewards are worth billions to airlines.
Websites like The Points Guy & Head for Points are the leaders when it comes to information on earning more points.
But you can create a newsletter
How do you grow it?
Run Meta ads
Posts on Twitter & Reddit with tips and the latest updates
Write blog posts targeting high-intent keywords
Create YouTube/TikTok videos on the same topic
How does it make money?
Referral bonuses for Amex and other credit cards
Advertising & partnerships
Premium subscriptions for more earning and redemption
Create a SaaS like PointsYeah (more on that here)
#4 - Platform-Based Newsletter
Do you have an interest or a skill in a particular program?
A great example of this is Miss Excel who makes millions teaching others how to use Microsoft Excel.
The idea here is to find a program or tool and create educational newsletters and tutorials for people who want to get better at using it.
Here are some ideas:
Adobe Photoshop/Illustrator/InDesign
Microsoft Excel/Powerpoint
Airtable
Notion & Obsidian
Midjourney and Ai image generation
Chatgpt/Claude/Perplexity or other AI tools
Instantly.ai & cold email
Ableton, Logic Pro, Pro Tools, Fl Studio, Serum for music production
Beehiiv (Convert)Kit for newsletters
Supabase
Zapier & Make.com
Trello, Asana, Monday.com, ClickUp, Jira
Runway ML
Descript
ElevenLabs
HubSpot
Klaviyo
Shopify
SEMRush & Ahrefs
Tableau, Polar Analytics, Northbeam, Triple Whale
Hotjar
Looker Studio (Google Data Studio)
Segment & Tealium
GitHub
Vercel
Bubble.io, WordPress, Framer, Webflow
Stripe
How do you get subscribers?
Post valuable educational content in relevant forums, FB groups and subreddits
Do the same thing on Twitter, LinkedIn, Instagram, TikTok and/or YouTube
Run Meta ads and give out free lead magnets
Write articles for high-intent keywords
How does it make money?
Premium subscriptions
Courses
Templates/packs
1-1 training & consulting
Done-for-you services
Affiliates
#5 - Web Design Newsletter
Create a newsletter teaching people how to either:
Make websites
Make money by making websites
The first option is straightforward:
Every week you send tips on how to design websites for your desired niche - I would pick CRO (Conversion Rate Optimisation) as it focuses on making websites generate more money.
The second option involves helping freelancers and people wanting to get into web design to get clients and make more money with web design.
The general rule here is if you can help people make and/or save money you’ll make money in return.
How do you get subscribers?
Run Meta Ads
Make content on YouTube, Twitter, TikTok, LinkedIn, IG
Giveaway free web design templates in exchange for an email
Write articles for high-intent keywords
Give value on Reddit
How does it make money?
Sell web design templates
Sell web design services
Premium subscriptions with monthly templates & resources
Affiliate for your chosen web design platform (Framer, Webflow, etc or hosting providers)
Create your own (or white-label) web design platform
Sell outreach services to help get your reader’s clients
🔥 Cool Stuff
(Bookmark these)
Find problems that need business solutions - Access the Problems & Pain Points Database.
Want to grow your business? Here’s a database of tools that can help.
Want to promote your startup for free? Here’s a database of free places to promote your startup.
Want to turn your idea into a business? Check out this business idea checklist.
Want to differentiate from your competitors? Check out this Differentiation Strategy Guide
Want to run ads for your business? Use these proven psychological ad positioning strategies.
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