AI is Killing SEO - Here's How You Can Capitalise on it

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This week, we’re diving into how AI is killing SEO - and what that means for businesses that rely on Google to stay alive.

If you’ve noticed fewer blog posts ranking, declining organic traffic, or your competitors showing up on ChatGPT instead of search, you're not imagining it.

AI tools like ChatGPT, Perplexity, Claude and Gemini are changing how people search.

And in the process, they're gutting traditional content strategies businesses worked years to build and invested thousands in.

That sounds scary for a lot of businesses. But for you? It’s an opportunity.

In this breakdown, you’ll learn:

Let's jump in.

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Google is losing its grip on how people discover information. AI tools like ChatGPT, Perplexity, and Gemini offer faster, cleaner answers without the noise of SEO-optimised fluff. Users are skipping the 10 blue links and getting straight to the point.

At the same time, AI-generated content is flooding the web, making it harder than ever to stand out organically. Google’s algorithm updates are punishing low-value content, but the line between “low-value” and “AI-written” is blurring.

As a result, organic traffic is drying up. Traditional SEO playbooks are failing. And businesses that were built around Google are panicking.

Hubspot lost 80% of its organic traffic, with companies like Figma and Canva seeing similar results.

These businesses aren’t trying to fix SEO - they’re helping founders replace it.

Growth School AI – Helps creators and solo founders use AI tools to build lean content machines. Instead of writing blog posts, they automate entire funnel systems using ChatGPT and Notion.

Amanda Natividad – SparkToro - Evangelises “zero-click content” and owned channels. Helps companies pivot from traditional SEO to brand-led visibility (newsletters, podcasts, thought leadership).

Jay Clouse – Creator Science - Runs a membership and course platform teaching creators how to build distribution on platforms AI can’t fully replace—email, podcasting, and paid communities.

Marka+ AI (Greenough) - A brand marketing firm that built a dedicated AI search service to help brands appear in chat-driven and LLM-first discovery channels. They optimise trust and authority at the AI-query level—critical as users skip clicks.

Evertune - An AI Brand Optimisation platform that benchmarks how often large language models mention your brand, identifies gaps, and makes content + message recommendations to improve visibility, sentiment, and share of voice in AI-generated results.

Adobe LLM Optimiser - Adobe’s new product focuses on “Generative Engine Optimisation.” It helps brands see where they show up in ChatGPT, Gemini, Perplexity, and co., then pushes them to optimise content, structured data, and earned mentions—turning AI-driven visibility into measurable business outcomes

What to copy:

A productized service that shows brands where (or if) they appear in ChatGPT, Perplexity, Gemini, etc, and why.

👉 Offer as a one-time audit or monthly monitoring with actionable fixes.

Think of companies like Ahrefs or SEMRush - offer that but for AI.

Get a more in-depth breakdown here.

Specialising in helping brands optimise for AI engines, not Google. Focus on:

Get a more in-depth breakdown here.

A PR + guest posting + citation service built specifically to increase AI citation likelihood.

Think: "Earned media for LLMs"—get brands quoted, cited, and linked in trusted sources LLMs train on.

Get a more in-depth breakdown here.

A dashboard tool that tracks how often your brand, products, or keywords show up across AI tools.

Like SEMrush, but for ChatGPT and Perplexity instead of Google.

Get a more in-depth breakdown here.

Sell strategy kits or digital products showing how to replace blog traffic with high-performing content for platforms like:

Includes swipe files, post formulas, and case studies.

Get a more in-depth breakdown here.

Helps companies structure and inject their product data (FAQs, features, reviews) into AI training pipelines or retrieval plugins via APIs, RAG tools, or vector databases.

Especially relevant for SaaS, e-commerce, or info businesses.

Get a more in-depth breakdown here.

You take brands’ old SEO blog content and repurpose it into high-impact formats that rank in LLMs or spread on social (threads, carousels, shorts, explainer scripts).

Get a more in-depth breakdown here.

Forget keyword tools. The pain is the new search term.

Find business owners complaining about traffic drops, dead blog ROI, or content invisibility.

Where to dig:

Turn these complaints into service offers:

Choose one high-leverage outcome you’ll deliver.

Examples:

This becomes your product. Package it tight.

You don’t need to build software (yet).

Stack existing tools to deliver your service.

Some ideas:

The delivery is the product—make it look clean, fast, and valuable.

Everyone’s worried they’re invisible. Turn that anxiety into leads.

Offer a free scan that shows:

Gate it behind an email opt-in. Sell your service in the follow-up.

Drop helpful insights (not promos) in:

Post: “I’ve been helping brands fix this. Here’s a breakdown of what’s working…”

It positions you as the solution without hard-selling.

Other ideas:

Tools:

Total Cost: Under £30 to start.

An “AI Visibility Audit” in Google Docs.

Don’t overcomplicate it.

Use this DM/email script:

“Hey, just noticed your blog hasn’t been updated in a while. Most of that traffic is probably dead now—happy to send you a quick report on where your brand shows up in ChatGPT & Perplexity (if at all). Want me to send it over?”

Make it helpful. Make it feel exclusive.

Week 1: Land 3 free audits.
Week 2: Convert 1 into a paid retainer or project.
Month 1: Have 3–5 recurring clients or high-ticket reports sold.

(Bookmark these)