How to Start an Email Marketing Agency in 2025

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You’re likely reading this via email.

Did you know, email is one of the most cost-effective and scalable marketing channels?

Global email users are set to hit 4.6 billion this year and the average ROI for email is $36 for every $1 spent.

And in 2025, email is only going to get more important.

Today, we’re going to explore how you can start a business in the email marketing industry.

Before we get into it, you can still get 25% off the Problems & Pain Points Database with code “2025”. This offer ends on the 31st of January.

Let’s jump in!

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🗂 Overview:

Here’s why you should consider starting an email marketing agency:

• Scalable Recurring Revenue: Email marketing services like campaign management and automation are highly repeatable, making it easy to scale and secure recurring contracts.

• Proven High ROI: Email delivers an average ROI of 3600%, with automated campaigns generating 320% more revenue than manual efforts.

• AI Simplifies Operations: AI tools handle tasks like personalization and A/B testing, enabling premium services with minimal resources.

• Widespread Demand: Email is essential across industries - 71% of B2B marketers rely on it, and 59% of consumers make purchase decisions influenced by emails.

• Low Barriers to Entry: Affordable tools like Klaviyo make starting an agency accessible, even with limited upfront investment.

⭐️ Examples:

• Chase Diamond runs structured.agency and has driven over $200m for their clients.

• Max Alexander runs Skyro Digital and has generated $46m in e-commerce sales.

📈 Stats & Trends:

• The number of global email users is projected to reach 4.6 billion by 2025. (source)

• Daily email volume is expected to reach approximately 376 billion emails sent and received by 2025. (source)

• The global email marketing market is projected to grow from $7.5 billion in 2020 to $17.9 billion by 2027. (source)

• Email marketing continues to deliver exceptional ROI, with businesses seeing an average return of $36 for every $1 spent. (source)

🧐 Opportunities:

It’s never a bad idea to target higher value industries - not only does 1 customer have a lot more worth to them but email is one of the most important tools to nurture their leads.

Beyond the first 4 niche ideas, all are targeted at “high-value” niches.

Niches:

• Creators

• DTC brands

• Digital/info products

• SaaS

• Finance & Fintech

• Yacht and Boat Rentals

• Gyms and Fitness Studios

• Custom Furniture Makers

• Corporate Law

• Cybersecurity

• Aerospace

• Investment Banks and Hedge Funds

• Real Estate Agents

• Renewable Energy

• Wellness Retreats

• Luxury (Watches, cars, fashion, drinks, jewelry)

• Luxury Travel

• Event organizers

• Beauty salons

• Car Dealerships

• Architectural Firms

• Private Equity and VC Firms

• Bespoke Clothing Brands

• Concert and Festival Promoters

• Healthcare providers (e.g., dentists, chiropractors)

🛠 How to Build:

1. Choose a Niche
   Focus on a specific industry or audience, such asthe ones I suggested above. Specialization helps establish credibility and attract the right clients.

2. Develop Your Core Services
   Decide on your offerings - campaign creation, automation setup, list building, segmentation, and analytics. Start with a simple package and expand as you grow.

3. Create a Portfolio
   Build case studies by working with 2-3 clients for free or at a discounted rate. Use these results to showcase your expertise.

4. Select Your Tools
   Master popular email platforms like Klaviyo, Mailchimp, or Beehiiv. Familiarize yourself with AI-driven tools for personalization, segmentation, and performance tracking.

5. Set Up Your Pricing
   Offer tiered pricing (e.g., basic, premium, and enterprise plans) or retainers based on services provided, such as number of campaigns or list size.

6. Build Your Online Presence
   Create a website showcasing your services, portfolio, and testimonials. Highlight your niche and include a lead capture form for inquiries.

7. Acquire Initial Clients
   Use platforms like LinkedIn, Upwork, and industry-specific forums to reach your niche. Offer free audits to entice potential clients.

8. Focus on Automation and Efficiency
   Use email automation and templates to streamline your operations. This ensures you can scale while keeping overhead low.

9. Measure and Report Results
   Regularly track key metrics (e.g., open rates, CTR, conversions) and provide detailed reports to clients to prove ROI.

10. Systematize and Delegate
    Create SOPs (Standard Operating Procedures) for repetitive tasks and delegate to contractors or employees as your agency grows.

🚀 How to Grow:

• Referrals: Build a referral program for existing clients with discounts or bonuses for successful leads.

• Niche Positioning: Double down on your niche to become the go-to expert.

• Content Marketing: Publish blog posts, case studies, and email marketing tips on your website.

• Build an Email Newsletter: Provide value-packed insights to your niche and soft-sell your services.

• Social Proof: Use testimonials, reviews, and case studies in your marketing materials.

• Networking: Attend industry-specific conferences and events to meet potential clients.

• LinkedIn Outreach: Send targeted, personalized messages to decision-makers in your niche.

• Email Campaigns: Use your own email list to demonstrate your expertise and generate leads.

• Partner with Agencies: Collaborate with SEO or paid ad agencies that don’t offer email services.

• Cold Emailing: Reach out to businesses with customized audits or insights into their current email strategy.

• Offer Free Audits: Provide a no-strings-attached audit of potential clients’ email campaigns.

• Webinars: Host webinars on email marketing trends, tactics, or tools.

• SEO for Niche Terms: Optimize your website for search terms like “[Niche] Email Marketing Agency.”

• Social Media Presence: Share tips, success stories, and insights on Instagram, LinkedIn, and Twitter.

• Paid Ads: Run Google Ads or Facebook Ads targeting businesses in your niche.

• Partnerships: Partner with email marketing platforms (e.g., Klaviyo) to co-market your services.

• Guest Blogging: Write articles for high-traffic blogs in your niche.

• YouTube Tutorials: Create video content on email marketing best practices and strategies.

• Online Communities: Engage in niche-specific forums and Reddit threads. Answer questions and subtly promote your services.

• Upsell Existing Clients: Offer additional services like list building, lead magnets, or advanced automations.

• Influencer Partnerships: Partner with industry influencers to endorse your agency.

• Awards and Certifications: Highlight certifications from platforms like HubSpot, Klaviyo, or Mailchimp.

• Workshops for Businesses: Offer in-person or virtual workshops for companies on improving email performance.

• Exclusive Reports: Create niche-specific reports (e.g., “The State of Email Marketing for SaaS in 2025”) to generate leads.

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